Why 360-degree Viewing is So Important for Event Venues: A Comprehensive Guide
In today’s digital age, event venues must leverage the latest technologies to create immersive and engaging experiences for attendees.
One such technology that has gained tremendous popularity in recent years is 360-degree viewing.
360-degree viewing technology enables attendees to get a complete and immersive view of an event space without actually visiting the venue physically.
In this article, we will explore why 360-viewing is so important for event venues.
What is 360-degree viewing?
360-degree viewing, also known as 360 virtual tour or virtual reality, is designed to enable users to see a complete and immersive view of a venue or space from any angle.
Many leading technology companies are providing platforms to create and experience virtual 360-degree views of real-world spaces online.
These leading companies focus on different futures and user experiences, ranging from Google Street View to Kula and Matterport.
However, all of them require a high level of skills, specialized software and high-definition cameras that capture every angle of the venue, which are then stitched together to create a virtual tour.
The user can then view the tour from any angle by simply moving their device, whether it be a smartphone, tablet, or computer.
Why is 360-viewing important for event venues?
Increased visibility
360-degree viewing can increase the visibility of event venues to a wider audience.
This is because virtual tours can be accessed from anywhere in the world at any time, which means that people who may not have been able to physically visit the venue can still get a feel for what the space looks like.
This is particularly important for venues that are located in remote or hard-to-reach areas.
By creating a virtual tour, event venues can attract potential clients who would otherwise have been unlikely to discover them.
Enhanced event planning
360-degree viewing can also enhance event planning by providing a more detailed understanding of the venue’s layout and capabilities.
Event planners can use virtual tours to visualize how the venue can be set up for different types of events, and what equipment will be required.
This can help event planners to plan and execute events more efficiently, resulting in a more seamless and successful event.
Better client experience
360-degree viewing can also provide clients with a better experience when selecting a venue for their event.
Virtual tours can help clients to get a better sense of the space, which can help them to make more informed decisions about which venue is right for their event.
Clients can also share the virtual tour with colleagues and stakeholders to get feedback and make decisions together, which can streamline the decision-making process and ensure that everyone is on the same page.
Improved marketing
360-degree viewing can also be used as a powerful marketing tool for event venues.
By embedding virtual tours on their website or social media channels, event venues can showcase their space to potential clients and stand out from the competition.
Virtual tours can also be shared with event planners and other industry professionals, which can help to increase the venue’s exposure and reputation.
Reduced costs
360-degree viewing can also help to reduce costs associated with marketing and sales.
Traditional marketing methods such as print advertisements, brochures, and physical tours can be costly, and may not always yield the desired results.
Virtual tours, on the other hand, can be created relatively quickly and at a lower cost.
This can help event venues to allocate their marketing budgets more effectively and efficiently.
Increased safety
360-degree viewing can also increase safety for event attendees by providing a more detailed understanding of the venue’s layout and potential hazards.
Virtual tours can help event organizers to identify any potential safety issues before the event takes place, which can help to prevent accidents and injuries.
This can also help to increase the overall safety and security of the event.
Improved accessibility
360-degree viewing can also improve accessibility for event attendees with disabilities.
Virtual tours can help to provide a more detailed understanding of the venue’s layout and accessibility features, which can help to ensure that attendees with disabilities are able to navigate the space safely and easily.
This can help to increase the overall inclusivity of the event, and ensure that everyone feels welcome and comfortable.
Competitive advantage
Finally, 360-degree viewing can provide event venues with a competitive advantage in the marketplace.
As more and more event venues adopt this technology, it is becoming increasingly important for event venues to stay ahead of the curve and provide this service to their clients.
By offering virtual tours of their event space, venues can position themselves as innovative and forward-thinking, which can help to attract new clients and retain existing ones.
Examples of successful implementation of 360-degree viewing
Many event venues have successfully implemented 360-degree viewing to enhance their marketing and sales efforts. Here are some examples:
The Lindner Hotels
The case study of Lindner Hotels shows how Matterport’s virtual tour service improved customer engagement and event planning.
The Lindner Hotels used Matterport’s service to create a 3D digital twin of their hotels, allowing customers to take a virtual tour of their rooms, facilities, and event spaces.
This resulted in increased customer engagement, as customers were able to get a more accurate and immersive view of the hotels.
Additionally, event planners were able to use the virtual tour to plan and visualize events before they occurred, resulting in more successful and better-planned events.
By utilizing Matterport’s virtual tour service, Lindner Hotels was able to improve customer engagement and event planning, leading to a more successful and profitable business.
AllSeated
The case study of AllSeated showcases how partnering with Matterport led to a 30% increase in sales in the hospitality industry.
AllSeated, a leading event planning and coordination platform, integrated Matterport’s 3D virtual tour technology into their platform.
This allowed customers to view event spaces in 3D and plan events in a more accurate and immersive way.
As a result, AllSeated’s sales increased by 30% as customers were more likely to book event spaces that they had viewed in 3D.
By partnering with Matterport, AllSeated was able to improve the customer experience, increase sales, and stay ahead of the competition in the hospitality industry.
Royal Lancaster London
Royal Lancaster London, a luxury hotel in London, uses Matterport’s virtual tour technology to showcase its meeting and event spaces and increase bookings.
By creating a 3D digital twin of the event spaces, customers can take an immersive and detailed virtual tour of the spaces before booking.
This allows customers to get a better sense of the spaces and envision their events in the hotel.
The virtual tour has led to increased bookings and revenue for the hotel, as customers are more likely to book spaces they have seen in detail.
By utilizing Matterport’s virtual tour technology, Royal Lancaster London was able to improve customer experience and increase revenue.
In conclusion, 360-degree viewing, whether viewed on Google Street View, Matterport Digital Twin, or 360 images, is an important technology for event venues to embrace in order to stay competitive and provide a more immersive and engaging experience for their clients.
By providing a virtual tour of their event space, venues can increase visibility, enhance event planning, provide a better client experience, improve marketing efforts, reduce costs, increase safety and accessibility, and gain a competitive advantage.
As more and more event venues adopt this technology, it is becoming increasingly important for event venues to stay ahead of the curve and provide this service to their clients.
Are you looking for a way to showcase your event venue in an immersive and engaging manner? Look no further! Our 360 virtual tour specialists at 360 View can create a 360-degree virtual tour of your event venue, enabling customers to explore your space and visualise their events in a completely new way.
As shown in our comprehensive guide, a 360-degree virtual tour is an important tool for event venues, and can help increase bookings and revenue.
Don’t miss out on this opportunity to take your event venue to the next level. Contact 360 View today and book one of our 360 virtual tour specialists to create a virtual tour that will impress and engage your customers like never before.
Frequently Asked Questions
Why do event venues need virtual tours?
Virtual tours let event planners explore venue layout, capacity, and ambiance remotely. This saves time for both the venue and the client, and helps convert enquiries into bookings faster.
Can a virtual tour show different event setups?
Yes. Multiple scan configurations can capture different room arrangements such as theatre style, banquet, or boardroom layouts, giving planners a realistic preview of each option.
How does a 360-degree tour help venue marketing?
360-degree tours provide an immersive experience that static photos cannot match. Venues with virtual tours report higher engagement rates on listings and more qualified enquiries from planners.
Can event spaces be scanned when occupied?
Spaces are best scanned when empty or set up in a showcase arrangement. 360 View coordinates scan timing to capture the venue at its presentable state for optimal results.
What is the difference between a 360 photo and a virtual tour?
A 360 photo captures a single viewpoint. A virtual tour connects multiple 360 viewpoints into a navigable walkthrough, letting viewers move through the entire space seamlessly.
Can virtual tours be embedded on venue listing sites?
Yes. Virtual tours can be embedded on any website including venue directories, wedding platforms, and corporate event listing sites using a simple iframe embed code.
