Retail and Showroom
Virtual Tours for Retail Stores and Showrooms
Give customers a reason to step inside.
Show what makes your store worth visiting, from the collections and room sets to the atmosphere and advice customers can find there. A virtual tour lets shoppers and trade buyers explore the setting before making the journey.
360 View creates Google Maps virtual tours and Matterport showrooms with clear imagery, useful viewpoints and natural movement between displays. Our projects include George Smith, Rails and Baobab Collection.
Show the Experience Beyond the Product Photograph
Put displays in context
Let customers see furniture arrangements, room sets and collections as they appear in your showroom. They can explore how displays relate to one another and identify what they would like to see in person.
Make the entrance easy to recognise
Show where to enter, particularly when your doorway sits beside the main window, below street level or within a larger development.
Help customers plan a useful visit
Give shoppers and interior designers a view of the departments and displays they want to explore. A tour can provide a starting point for an appointment or a conversation with your team.
Show what has changed
An expansion, refurbishment or new showroom layout deserves current imagery. Update the online view so customers can discover areas that older photographs do not show.
Choose How Customers Explore Your Space
Google Street View introduces your store through Google Maps. Matterport provides a detailed walkthrough for your website and sales conversations. We help you choose one or both around the way customers find and research your business.
Open Your Store on Google Maps
Google Maps Virtual Tours connect views of your entrance, shop floor and agreed display areas.
For a retail destination with a less obvious approach, Google Street View Mapping can add views of access roads, parking and the route towards the store.
Create an Explorable Matterport Showroom
Matterport Virtual Tours let customers browse captured showroom spaces and revisit displays at their own pace.
We can plan relevant starting views and optional information points, helping your sales team direct customers towards a department, room set or featured collection.
Plan a Refit Around the Existing Space
Point Cloud Scanning can provide building geometry for an agreed shopfitting or design brief.
We discuss coverage, accuracy and output formats with your designers so the capture supports the planned work, whether that involves fixtures, circulation or a wider refurbishment.
Guide Visitors Through a Larger Store
Immersive Wayfinding helps people preview routes between entrances, floors and departments.
For a tailored showroom presentation with additional information or links, we can discuss a Bespoke Virtual Tour.
Need individual views of selected displays or spaces? Explore our 360 Photography service.
Capture That Respects Your Merchandising and Trading Day
Choose the right moment
We agree timing around deliveries, display changes and opening hours. Your team can complete the merchandising and remove temporary packaging or signage before photography begins.
Show the displays from useful viewpoints
A wide view introduces the space; additional positions help people explore a room set or see around furniture. We consider lighting, mirrors, glazing and sightlines as part of presenting the store clearly.
Make movement feel natural
We plan routes through aisles, doorways and between floors, with viewpoints that make sense around displays. Customers should be able to concentrate on what interests them without struggling to navigate.
Work around customers and keep the tour useful
Capture can take place before opening, after closing or in suitable areas during trading. We review presentation and navigation before delivery, help with agreed links and embeds, and discuss updates when the store changes.
Different Stores, Different Reasons to Explore
George Smith Chelsea: furniture across two floors
Our George Smith showroom tour presents furniture displays and the connected layout across two floors. Capture took place while the showroom remained open, working around customers and the team.
The tour introduces the setting for a visit where customers can experience comfort, materials and personal advice for themselves.
Rails Notting Hill: making an expansion visible
At Rails Notting Hill, womenswear moved into the larger neighbouring space while the original store became menswear. We captured both refurbished interiors, with separate starting views for the two collections.
Baobab Collection Marylebone: finding the way inside
The Baobab Collection virtual tour shows a boutique entrance positioned beside the main display window, then continues into the colourful interior. The coverage introduces both the approach and the candle and home fragrance displays.
Questions About Retail and Showroom Virtual Tours
Planning around displays, trading hours and the way customers shop.
Should a furniture showroom choose Google Street View or Matterport?
Google Street View gives people a public view through Google Maps. Matterport provides a detailed showroom walkthrough for your website and customer conversations. The choice depends on where you want people to explore and what you need the tour to show.
Can a showroom virtual tour link to product pages or catalogues?
Yes, where the chosen platform supports it. We can discuss information points linking to relevant product pages, specifications or enquiries. These are scoped separately from capture and need reviewing when products change.
What happens when seasonal displays or stock change?
Sometimes. At George Smith Chelsea, we worked around customers and staff during trading. For busier stores or extensive displays, capture before opening or after closing may provide a better window.
Can different departments have their own tour starting links?
Yes. We can provide relevant starting views within the agreed coverage. Our Rails Notting Hill project has separate womenswear and menswear starting points so viewers can begin with the collection they want to explore.
How should our visual merchandising team prepare for capture?
Complete the displays you want shown, tidy counters and aisles, and remove delivery packaging and temporary notices. Tell us about important room sets, launch displays and any areas that should stay out of view.
Can a virtual showroom replace product photography or a visit?
It adds context: layout, display arrangements and the relationship between spaces. Detailed product images and specifications still matter, while a visit lets customers assess materials, comfort, fragrance or fit.
Can you update a retail tour after a store expansion or refit?
Yes. We can scope new capture around the changed areas and review the existing tour. Rails Notting Hill is an example of updating the online view after an expansion and refurbishment.
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Let’s Show What Makes Your Store Worth Visiting
1. Tell us about the shopping experience
Share your location, the spaces and displays involved, and what customers should understand before visiting.
2. Agree the capture and timing
We recommend an approach, plan around merchandising and trading, and provide a quotation with a clear scope.
3. Share the right view
Use the agreed tour links and website embeds to introduce your store, respond to enquiries and help customers explore.