Case Study: Dial Arch Google Virtual Tour by 360 View
Dial Arch, an esteemed pub, bar, and restaurant in Royal Arsenal, the new London theatre and arts centre, collaborated with 360 View for a Google Virtual Tour. Their goal was to attract new online clients, display the venue’s distinct environments, and facilitate event planning and booking.
Client Objectives
- Diverse Area Showcase: Dial Arch wanted to feature its various spaces, including a spacious outdoor terrace, cozy seating areas, a dining room, and a bar, to appeal to a wide range of customers.
- Venue Versatility: Highlighting the venue as a prime location for events ranging from relaxed after-work socials to large-scale parties.
- Interactive Online Exploration: Enabling visitors to virtually tour the venue in 360 degrees, giving them a comprehensive understanding of the space.
- Simplifying Visitor Planning: Making it easy for online users to explore and plan visits, thereby increasing bookings.
Our Approach
- Advanced Virtual Tour: Utilizing top-tier equipment like the Sony a7 IV DSLR Camera, we crafted a high-definition virtual tour covering all key areas of Dial Arch.
- User-Friendly Interaction: The tour allowed users to freely navigate the venue, providing a realistic impression of the space.
- Focused Editing and Integration: After meticulous image editing and stitching, we integrated the tour into Dial Arch’s Google Business listing and Google Street View, enhancing their online presence.
- Strategic Venue Emphasis: The tour showcased Dial Arch’s capacity to cater to diverse events, emphasizing its lively and adaptable atmosphere.
Results
- Significant Online Impact: The virtual tour markedly increased Dial Arch’s online visibility, particularly appealing to those interested in the Royal Arsenal vicinity.
- Boosted Customer Interaction: The virtual experience led to enhanced customer engagement and understanding of the venue’s offerings.
- Booking Increase: The detailed and immersive tour contributed to a higher number of bookings by helping visitors better plan their visits.
- Impressive Initial Engagement: In just the first week, the virtual tour registered over 20,000 views, underscoring the demand for indoor Google Street View exploration.
Explore Dial Arch’s Google Virtual Tour Here
Conclusion
360 View’s partnership with Dial Arch successfully broadened the pub’s reach, showcasing its unique character and versatility. The Google Virtual Tour not only elevated their digital footprint but also significantly boosted customer interest and engagement.
Next Steps
Businesses seeking to enhance their online presence with Google Virtual Tours can rely on 360 View’s bespoke solutions. Contact 360 View for tailored virtual tours that bring your space to life online.
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Explore more from 360 View: Indoor Google Street View, virtual tours for hotels and hospitality, getting Google Street View for your business, business 360 virtual tours, view our project portfolio.
Frequently Asked Questions
Which web browsers are supported for virtual tours?
Modern virtual tours work on Chrome, Firefox, Safari, and Edge. We ensure compatibility with current browser versions. Older browsers may have limited functionality.
How do virtual tours help with customer education?
Immersive tours let customers familiarise themselves with processes, spaces, and services. This reduces confusion during visits and improves customer experience and satisfaction.
Can I embed a virtual tour on my website?
Yes. 360 View provides embed code that works on any website builder—WordPress, Wix, Shopify, or custom sites. No technical skills needed; just copy and paste the code into your page.
Why do hotels and hospitality venues need virtual tours?
Virtual tours help guests visualise their stay before booking, reducing cancellations and building confidence. Hotels with immersive tours receive more bookings and better reviews. It’s especially valuable for showcasing rooms, facilities, and unique spaces.
When should I choose 360 photography over a full tour?
360 photos work for quick portfolios, product displays, or event coverage when you don’t need full navigation. If you want customers to explore your space like being there in person, a full virtual tour is more effective.
Can virtual tours be edited after capture?
Yes. We can edit, enhance, brighten, adjust colours, blur sensitive content, or remove unwanted objects. Post-production allows for significant customisation of the final tour appearance.
