The Wax London Spitalfields Google virtual tour lets customers and potential customers explore the East London store online before visiting. They can see what is on display, browse the variety of modern menswear and understand how the store is arranged.
360 View connected the Commercial Street entrance and interior into a walkable Indoor Google Street View tour. The surrounding storefronts are also visible, providing useful reference points for finding the entrance and planning a visit.
Located at 105a Commercial Street, London E1 6BG, Wax London is a London based modern menswear brand known for distinctive fabrics and thoughtful design. The store presents signature overshirts, knitwear, tailoring and refined everyday essentials in the heart of Spitalfields.
A Google Maps Virtual Tour for a London Menswear Store
A Google Maps virtual tour for a retail store provides more than a collection of photographs. It gives customers control over what they explore and helps them understand the complete shopping environment.
For Wax London, the tour shows how the collections, colours, fabrics and different menswear pieces are presented together. Customers can browse the displays, follow the store layout and get a clearer sense of the variety available.
See What Is in Store Before You Visit
Online product pages present individual garments. The virtual tour adds the wider retail context, showing how Wax London’s collections and distinctive fabrics appear inside the physical store.
Customers can explore the space at their own pace and look towards the displays that interest them. This helps connect Wax London’s ecommerce experience with its Spitalfields store without trying to replace the value of visiting in person.
Recognise the Store and Plan Your Visit
The tour begins outside the store, showing its position on Commercial Street and the entrance customers need to use.
Neighbouring shops and buildings provide recognisable visual reference points. This helps first time visitors understand where the store is located, identify it from the street and feel more prepared before arriving.
Captured During a Quiet Trading Period
We coordinated the capture early on a weekday morning, shortly after the store opened, when customer footfall was low.
The photography took around 20 minutes and was completed while the store remained open. We moved efficiently through the storefront and interior without interrupting customers or normal trading.
Using high resolution HDR panoramic photography, we captured the storefront, entrance and connected viewpoints throughout the interior. Each position was selected to create a natural route through the store while presenting the space at its authentic best.
Explore Wax London Spitalfields
A Clearer View of the Store
Traditional photographs show selected angles. A 360 walkthrough lets customers decide where to look and what to explore.
Visitors can see the entrance, store layout, menswear displays, product presentation and overall atmosphere for themselves. The physical store becomes easier to understand and more familiar before they arrive.
What 360 View Delivered
The completed project included:
- Capture completed in around 20 minutes
- Photography scheduled during a quiet weekday morning
- No interruption to customers or normal trading
- Exterior coverage showing the store location and entrance
- Surrounding storefronts included as visual reference points
- High resolution HDR panoramic photography
- Connected viewpoints throughout the store
- An Indoor Google Street View walkthrough
- Publication through Google Maps and the Google Business Profile
- An embeddable tour for websites and campaign content
The result is a reusable visual asset that helps customers explore Wax London’s Spitalfields store whenever they begin researching the location.
Connecting Digital Discovery With Physical Retail
A retail virtual tour in London can help a physical store become part of the customer’s online research journey.
For Wax London, the virtual tour creates a direct visual connection between the brand’s digital presence and its Commercial Street location. Customers can see the collections in their retail setting, understand the layout, locate the entrance and plan their visit with greater confidence.
Learn more about Wax London’s Spitalfields store.
Google Street View Virtual Tours for Retail Stores
360 View creates Google Maps virtual tours for boutiques, clothing stores, brand destinations and showrooms across London and the UK.
If you are looking for a Google Street View photographer in London, we can plan the photography around your quieter trading periods, connect your storefront with the interior and publish the completed walkthrough to Google Maps.
The same virtual tour can also be embedded on your website, giving customers another way to explore your store during their online research.
Frequently Asked Questions
How do I add a virtual tour of my retail store to Google Maps?
A professional virtual tour photographer captures 360 degree photographs of your storefront and interior and creates the virtual tour. The completed walkthrough is then published to Google Maps and associated with your Google Business Profile.
Can a virtual tour photographer capture my shop during opening hours?
Yes. We can schedule the photography during a quieter trading period and work efficiently around customers and staff. At Wax London Spitalfields, the complete capture took around 20 minutes shortly after the store opened, without interrupting normal trading.
How long does it take to photograph a retail store?
The timing depends on the size and layout of the store. The Wax London Spitalfields capture took around 20 minutes, including the storefront, entrance and selected viewpoints throughout the interior.
Can the Google Maps virtual tour appear on my website?
Yes. The completed tour can be embedded on your website using a Google Maps embed. Customers can then explore the same walkthrough from your website or through Google Maps.
What can customers see in a retail virtual tour?
Customers can explore the storefront, entrance, layout, displays and overall atmosphere. For a clothing store, this can include the range of garments, product presentation, fabrics, colours and how different collections are arranged.
Do you create retail virtual tours outside London?
Yes. 360 View is a 360 virtual tour company serving retailers, showrooms and physical businesses across the UK.
Planning a Virtual Tour for Your Store?
360 View creates Indoor Google Street View tours for boutiques, brand stores, showrooms and multi-location retailers.
Our process is straightforward:
- Plan around your trading hours. We identify a quiet period and agree on the areas and preparation required.
- Capture and build the tour. We photograph and connect the storefront, entrance and selected interior viewpoints.
- Go live on Google Maps. Your tour is published and prepared for website embedding.
Explore our work for retail stores and showrooms or browse more recent projects.
