Seaward & Stearn Google Street View virtual tour
Seaward & Stearn has spent three generations building its reputation as a London tie maker. Today, many new customers will discover the business online before they ever visit its shop and workshop on Bermondsey Street, near London Bridge.
To give those customers a genuine feel for the store, 360 View created an Indoor Google Street View virtual tour. Visitors can enter directly from the pavement and explore the shop online, taking in its colourful displays, carefully selected fabrics, clothing and accessories at their own pace.
The tour provides a welcoming first look at the character, craftsmanship and personal experience customers can expect when they visit.
PROJECT DETAILS
| Project detail | Information |
|---|---|
| Client | Seaward & Stearn |
| Location | 112 Bermondsey Street, London SE1 3TX |
| Service | Indoor Google Street View virtual tour |
| Published | 21 August 2026 |
| Available on | Google Maps and the Google Business Profile |
Explore the Seaward & Stearn Google Street View Virtual Tour
The virtual tour begins directly in front of the shop. The open door and visible interior create a natural invitation to continue inside.
Once through the entrance, customers can move around the store at their own pace. They can understand the size and layout, look across the different displays and see far more of the collection than one photograph could communicate.
The tour starts outside the open entrance and continues into the Seaward & Stearn store.
Why a Google Maps Virtual Tour Works for an Independent Clothing Shop
Seaward & Stearn describes itself as a third generation tie making business. Its ties are designed and handmade in the Bermondsey Street workshop using fabrics sourced from established mills in England and Italy.
Each tie is shaped by decisions about fabric, colour, pattern, cut and stitching, followed by hand folding, sewing and finishing. This specialist knowledge gives the collection an identity that cannot be reduced to a product list.
The shop extends that identity beyond its ties. Menswear, accessories, women’s accessories and selected lifestyle pieces are presented throughout an inviting and carefully arranged interior.
Customers visiting an independent store like this are often looking for more than convenience. They may want distinctive designs, knowledgeable guidance and a more personal experience than they expect from a global chain. The virtual tour allows the character of that experience to begin before they arrive.
Showing Colours, Textures and Choice Through a Retail Virtual Tour
Clothing and accessories are highly visual and tactile. Customers want to see colours together, notice patterns, appreciate textures and understand the variety available.
A gallery of still photographs can show selected details. A connected virtual tour gives customers control. They decide where to look, which display to approach and how long to explore.
At Seaward & Stearn, the tour provides a positive sense of space and choice. Visitors can see colourful shirts, ties, garments and accessories from different viewpoints while also understanding how the collection is arranged across the store.
The tour does not replace personal service or the value of handling a product. It helps make that experience more inviting by showing customers that the shop is worth discovering in person.
What 360 View Delivered for Seaward & Stearn
The purpose of this project was not simply to create individual 360 degree photographs. It was to build a clear and natural customer journey on Google Maps.
360 View:
- Captured the shopfront, open entrance and customer areas inside the store
- Created a connected route from Bermondsey Street into the interior
- Processed and prepared the panoramic imagery for Google Street View
- Published the completed tour to Google Maps and the business location
- Provided an embed code so the same tour can be displayed on a website
The result is a walkable experience in the place where many customers first search for the business. There is no separate app to download and no unfamiliar tour platform for the customer to learn.
How Google Street View Helps Established and Family Businesses
A business can be respected locally and still be completely new to the person finding it today. This is especially relevant to family businesses and companies that have traded for generations.
Their reputation may be built on craftsmanship, relationships and personal knowledge, while the first impression for a new customer is increasingly formed online. A Google virtual tour helps connect those two realities. It allows a longstanding business to retain its identity while presenting it through a format modern customers already understand.
Tradition and technology do not need to compete. Used well, technology gives more people an opportunity to discover the qualities that made the business successful in the first place.
Google Maps Virtual Tours for Independent Shops
Google Street View virtual tours were once associated with expensive, specialist technology. They are now accessible to independent shops and customer facing businesses of many sizes.
Small business tours from 360 View currently start from £247 for interiors requiring up to ten panoramas. The final price depends on the size, layout and number of viewpoints needed, and the cost is confirmed before booking.
360 View handles the photography, processing, connections and Google Maps publication. The business owner does not need technical knowledge, specialist equipment or a separate hosting account.
Once published, there is no monthly Google Maps hosting fee or renewal charge from 360 View. The tour remains available for customers to explore through Google Maps and can also be embedded on the business website. If the shop is refurbished or the layout changes substantially in the future, the relevant areas can be updated.
For an established business, this means one manageable project can create a useful customer experience that remains accessible whenever someone has the time and interest to explore.
What Customers Can Learn From a Shop Virtual Tour
An effective retail virtual tour can help a customer:
- Recognise the entrance and arrive with greater familiarity
- Understand the size, layout and atmosphere of the shop
- Explore product displays beyond a small selection of photographs
- See the colours, patterns and breadth of choice available
- Decide whether the style and experience suit what they are looking for
- Explore at a convenient time, even when the physical shop is closed
These are practical questions that influence whether someone feels comfortable making a visit. The tour answers them visually, without forcing the customer through a sales message.
Get a Google Street View Virtual Tour for Your Business
If your business has history, specialist knowledge or a distinctive physical space, those qualities should be visible when customers discover you online.
An Indoor Google Street View virtual tour can introduce customers to your environment directly through Google Maps. Explore our work creating virtual tours for shops and showrooms, or see more recent 360 View projects.
Tell us about your location and we will explain the most suitable route, how many viewpoints may be required and the complete cost before you decide.
Request a Google Street View virtual tour quotation
Frequently Asked Questions About Google Street View for Businesses
Is a Google Street View virtual tour useful for a family business?
Yes, when the premises and customer experience are important parts of the business. A tour can help new customers understand the environment, personality and breadth of the offering before visiting, while allowing the business to present its heritage in a modern and accessible format.
Does a business need technical knowledge to manage a Google virtual tour?
No. 360 View plans the route, captures and processes the imagery, connects the viewpoints and publishes the completed tour to Google Maps. The business only needs to prepare the space and provide access for the photography.
Are there monthly hosting fees for a Google Maps virtual tour?
There is no monthly Google Maps hosting fee or renewal charge from 360 View for an Indoor Google Street View tour. A future update would only be needed if the business wanted to reflect significant changes to the premises.
How much does a Google Street View tour cost for a small shop?
360 View currently offers small business tours from £247 for interiors requiring up to ten panoramas. Larger or more complex spaces are quoted according to their size, layout and required number of viewpoints.
Can a Google Street View tour be embedded on a business website?
Yes. The same Google Street View tour can be embedded on a website using the code supplied after publication. Customers can then explore it from the business website as well as through Google Maps.
