How to Share Your Matterport Virtual Tour and Maximise Your Investment | 360 View
Welcome to another exciting blog post from 360 View, your trusted partner in delivering an effective Matterport Capture Services in London and the UK.
We’re delighted to have you with us as we explore another innovative way to get the most from your investment – sharing your Matterport Virtual Tour across different platforms.
In the digital age, it’s no longer enough to just have a stunning virtual tour; the real power lies in sharing it far and wide.
A Matterport Virtual Tour is a powerful tool, able to deliver immersive, 3D walkthroughs of spaces that create a sense of presence for your prospective customers or clients.
It’s an investment that can reap massive returns when utilised correctly.
Today, we’re focusing on the simple yet effective strategy of sharing your virtual tour across various platforms.
With your Matterport Virtual Tour, you have the power to engage audiences on your website, social media channels, in emails, and beyond.
The potential reach is as limitless as the internet itself!
Sharing across different platforms not only maximises exposure but also leverages the unique advantages of each platform to engage your audience.
As leaders in Matterport Capture Services, our team at 360 View has honed the art and science of creating, managing, and sharing virtual tours.
Through this blog post, we’re excited to share some of that experience with you.
Stay tuned as we dive into the hows and whys of sharing your Matterport Virtual Tour to maximise your investment.
Let’s get started!
The Power of Sharing Your Matterport Virtual Tour
Sharing your Matterport Virtual Tour is not just a good idea; it’s absolutely critical to fully leveraging your investment. Here’s why.
Virtual tours have revolutionised the way businesses showcase their properties, products, and services.
They offer an immersive, interactive experience that still photos and text descriptions simply can’t match.
It’s like giving your audience a chance to ‘walk’ through a space from wherever they are, and whenever they want.
According to a study by Realtor.com, listings with a virtual tour receive 87% more views than those without.
Furthermore, a survey by the National Association of Realtors found that 54% of buyers would consider buying a property sight unseen if there was a good virtual tour available.
Clearly, there’s significant demand and appetite for this kind of content among consumers.
By sharing your Matterport Virtual Tour across different platforms, you’re meeting your audience where they already are, and presenting them with content that is both engaging and sought after.
Whether it’s on social media, through email, or embedded on your website, every share is an opportunity to captivate a potential client, customer, or collaborator.
Furthermore, sharing your virtual tour can also significantly boost your SEO efforts. Search engines like Google favor content that’s engaging, and a virtual tour certainly fits the bill.
By strategically sharing your tour on various platforms, and linking it back to your site, you can help improve your website’s visibility and ranking in search engine results.
In a nutshell, sharing your Matterport Virtual Tour far and wide enables you to reach a broader audience, engage them more effectively, and ultimately drive more traffic to your website.
It’s a powerful tool for boosting brand awareness, engagement, and conversion rates.
Stay with us as we delve into how to share your Matterport Virtual Tour effectively across different platforms.
Understanding the Shareability of Your Matterport Virtual Tour
One of the standout features of a Matterport Virtual Tour is its innate shareability.
But what does that mean exactly, and why is it so important?
A Matterport Virtual Tour is more than just a 3D model. It’s a fully immersive, 360-degree exploration of a space that you can share with anyone, anywhere, at any time.
And that’s precisely what makes it such a powerful tool for marketing and engagement.
Easy to Share
First and foremost, a Matterport Virtual Tour is incredibly easy to share.
Once your tour is ready, Matterport generates a unique URL for it.
This URL can be copied and pasted anywhere: in an email, on social media, in a text message, or embedded directly on your website.
There are no complex codes to deal with, and no need for anyone to download special software to view it.
All they need is the link and an internet connection.
Highly Engaging
A Matterport Virtual Tour isn’t just a static image. It’s an engaging, interactive experience that lets viewers ‘walk’ through a space as if they were really there.
They can look around, zoom in on details, and even take measurements.
This level of interactivity not only makes the tour more interesting and enjoyable for viewers, but it also encourages them to spend more time exploring, which can ultimately lead to higher engagement and conversion rates.
Customisable
Matterport Virtual Tours are also highly customisable.
You can add tags to highlight key features or areas of interest, add multimedia content such as photos or videos, and even create guided tours to lead viewers through the space in a specific way.
These customisation options allow you to tailor the tour to your brand and your audience’s needs, making it an even more effective marketing tool.
Mobile-Friendly
In today’s digital age, mobile compatibility is a must, and Matterport Virtual Tours delivers.
They are fully responsive, meaning they can be viewed on any device, from desktops and laptops to tablets and smartphones.
This ensures that your virtual tour is accessible to as wide an audience as possible.
In conclusion, the shareability of a Matterport Virtual Tour lies in its ease of use, its interactivity, its customisability, and its mobile compatibility.
All these features come together to create an engaging, shareable experience that can significantly enhance your marketing efforts.
Now, let’s dive into how to share your Matterport Virtual Tour effectively across different platforms.
How to Share Your Matterport Virtual Tour on Different Platforms
Sharing your Matterport Virtual Tour is a straightforward process that can be done in a few simple steps.
Here, we’ll provide a step-by-step guide on how to share your virtual tour across various platforms, such as your website, social media channels, and via email.
Sharing on Your Website
- Step One: Log into your Matterport Cloud Account and navigate to your chosen virtual tour.
- Step Two: Click on the ‘Share’ button located on the tour’s page.
- Step Three: Copy the URL provided.
- Step Four: Paste this URL into your website’s coding where you want the tour to appear. This might be on a dedicated page or within a relevant blog post. Some website builders allow you to add an iframe directly.
Sharing on Social Media
Sharing your Matterport Virtual Tour on social media platforms like Facebook, Twitter, or LinkedIn is a great way to increase visibility. Here’s how to do it:
- Step One: Log into your Matterport Cloud Account and go to the specific tour you want to share.
- Step Two: Click on the ‘Share’ button.
- Step Three: Copy the URL.
- Step Four: Paste the URL into your social media post. Consider writing a captivating caption to draw attention and encourage engagement.
Note: Some social media platforms allow you to embed the link so it appears directly in the post.
Others will just show the link, which users can click to view the tour.
Sharing via Email
Emails can be a powerful communication channel to share your virtual tour, particularly for direct client or customer interactions.
- Step One: Navigate to your chosen virtual tour in your Matterport Cloud Account.
- Step Two: Click on the ‘Share’ button.
- Step Three: Copy the URL.
- Step Four: Paste the URL directly into your email. Consider crafting an engaging message explaining what the recipient will see in the tour.
Remember, sharing your Matterport Virtual Tour is about more than just broadcasting a link. It’s about engaging your audience, building interest, and promoting exploration of what you have to offer.
The more effectively you can share your virtual tour, the greater return on investment you’re likely to see.
In our next section, we will guide you on how to maximize engagement once you’ve shared your Matterport Virtual Tour.
Strategies for Maximizing Impact Across Communication Channels
Merely sharing your Matterport Virtual Tour isn’t enough.
For it to truly resonate and generate results, you need to share it effectively.
In this section, we’ll discuss strategies for getting the most out of sharing your tour across different communication channels.
Timing is Everything
One of the first factors to consider is timing.
When you share your virtual tour can have a significant impact on how many people see and engage with it.
- Website: On your website, this could mean aligning the launch of your virtual tour with other marketing activities, such as a new product launch or a promotional event.
- Social Media: On social media, think about when your audience is most active. Each platform has different peak times, so it’s worth doing your research. For example, LinkedIn is often most active during working hours, while Instagram users may be more active in the evenings or weekends.
- Email: When it comes to email, studies have found that mid-morning on weekdays often get an effective open rates.
Incorporating Calls-to-Action (CTAs)
A CTA encourages your audience to take a specific action after viewing your tour.
This could be anything from contacting your sales team to signing up for a newsletter.
When sharing your virtual tour, make sure you include a clear, compelling CTA.
- Website: On your website, you might include a CTA at the end of the tour, encouraging viewers to explore your products or services further.
- Social Media: On social media, your CTA could encourage viewers to share the tour with their own followers, helping to amplify your reach.
- Email: In an email, your CTA might encourage recipients to book a viewing or schedule a consultation.
Using Analytics to Improve Your Strategy
Finally, don’t forget about the power of analytics.
These can give you valuable insights into how your virtual tour is performing, and where there might be room for improvement.
- Website: Use your website’s analytics to see how long people are spending on your virtual tour, and where they go afterwards. If they’re leaving your site straight after the tour, you might need a stronger CTA.
- Social Media: Social media platforms provide detailed analytics about the reach and engagement of your posts. Use these to refine your strategy and find out what works effective.
- Email: Use email analytics to see how many people are opening your emails and clicking on your virtual tour. If numbers are low, it could be a sign that you need to improve your subject lines or email content.
Remember, a Matterport Virtual Tour is an investment, and like any investment, you want to maximize its returns.
By following these strategies, you can help ensure that your virtual tour doesn’t just get seen—it gets results.
In our next section, we’ll share some more advanced tips for promoting your virtual tour.
Case Studies: Success Stories of Shared Matterport Virtual Tours
There’s nothing quite like a success story to illustrate the real-world benefits of a tool or strategy.
So, let’s look at a few examples of our clients who have effectively shared their Matterport Virtual Tours and seen a marked increase in visibility and engagement as a result.
Case Study 1: Luxury Real Estate Firm
The first example comes from a luxury real estate firm that we worked with.
They were looking for a unique way to showcase their high-end properties and turned to Matterport Virtual Tours as the solution.
After creating stunning, immersive tours of their properties, they didn’t stop at just adding them to their website.
They started sharing these tours in their email newsletters, making their communication more interactive and engaging.
They also made sure to regularly post the tours on their social media channels, highlighting different features of the properties.
The results?
Their website visits increased by 50%, and their properties were selling faster than ever before!
Case Study 2: Museum Looking to Increase Visitor Numbers
Our next case is a museum looking to increase visitor numbers.
They opted to create a Matterport Virtual Tour to give potential visitors a glimpse of their exhibits.
Not only did they include this on their website, but they also integrated the tour within their monthly email updates.
Moreover, they launched a social media campaign, encouraging users to share the virtual tour.
The campaign was a massive success, significantly increasing their online engagement and established to a 30% rise in visitor numbers.
Case Study 3: Retail Store Expanding Online Presence
Our final case is a retail store that wanted to enhance its online presence.
The company decided to create a Matterport Virtual Tour, allowing online customers to ‘walk through’ the store and view products as if they were there in person.
They shared the tour via email to their customer base and posted on social media, offering a unique shopping experience to their customers.
The store saw an increase in their online sales by 25% and gained a larger following on social media platforms.
These examples illustrate just how impactful sharing Matterport Virtual Tours can be when done strategically.
Of course, each business or organization will have unique goals and strategies, but the potential for increasing visibility and engagement is evident.
By understanding how to share your virtual tour effectively, you can reach more people, offer a more engaging experience, and ultimately, achieve your goals.
In this blog post, we have explored the power of sharing your Matterport Virtual Tour and how it can significantly maximize your investment.
We began by understanding why sharing is crucial and the impact it can have on your marketing efforts.
We then delved into the shareability features of the Matterport Virtual Tour, which make it an exceptionally versatile tool.
Afterwards, we provided a step-by-step guide on sharing your tour across various platforms, from websites to emails and social media channels.
We also discussed some strategies for maximizing the impact of your virtual tour across these platforms, with tips on when to share, how to incorporate calls-to-action, and using analytics to continuously improve your strategy.
We then took inspiration from the success stories of our clients who effectively used this tool to increase visibility and engagement.
Each case study provided unique insights into the different strategies and outcomes that sharing a Matterport Virtual Tour can result in.
The overarching message is clear: to truly maximize your investment in your Matterport Virtual Tour, you need to actively and strategically share it.
Not only does this increase your visibility, but it also creates a more immersive, engaging experience for your audience, no matter what platform they find you on.
Now that you understand the power of sharing your Matterport Virtual Tour, it’s time to put this knowledge into action! Remember, a tool is only as effective as how you use it.
With the right strategies, you can ensure that your virtual tour reaches a wider audience, engages more effectively, and delivers a better return on investment.
If you’ve found this guide helpful, why not follow 360 View on Facebook, Instagram, LinkedIn, and Twitter? We regularly publish new ‘how-to’ style blogs and updates that can help you make the most of your Matterport Virtual Tour.
By staying connected with us, you can continue to learn and grow in this exciting space of virtual reality and property showcasing.
Together, we can ensure that your virtual tours are not just created but shared in a way that truly maximizes your investment.
If you have already created a Matterport virtual tour and are not satisfied with the quality and user experience it provides, please contact us.
We can create a professional virtual tour that will set your property apart from competitors.
Our expert team is here to help.
Explore more from 360 View: Matterport Digital Twins, virtual tours for hotels, view our project portfolio.
Frequently Asked Questions
Are virtual tours accessible for vision-impaired users?
We support screen readers and keyboard navigation for accessibility. Audio descriptions can be added to tours to help visually impaired visitors understand spaces. Ask us about accessibility features.
Is investing in a virtual tour worth it for hospitality?
Hotels and venues with tours see 25%+ increase in bookings. Reduced cancellations, fewer room complaints, and higher guest satisfaction make tours highly valuable. The investment typically returns quickly.
Can I add my company contact info to the tour?
Yes. You can embed contact details, phone numbers, email, and call-to-action buttons directly in the tour interface. This drives engagement and makes booking or inquiry simple.
Why not just use social media photos instead?
Social photos are snippets. Virtual tours create immersive 3D experiences that build trust and confidence. Customers spending 3+ minutes in a tour are significantly more likely to visit, enquire, or book.
Can I compare before-and-after virtual tours?
Yes. Two tours of the same space captured at different times can be compared side-by-side to show renovations, maintenance, or changes. Useful for documenting progress or marketing transformations.
Can virtual tours be used for event planning and showcasing?
Yes. Event venues use tours to help planners visualise layouts for weddings, conferences, or corporate events. Virtual walkthroughs show capacity, setup options, and amenities—closing deals faster and improving event coordination.
Can virtual tours reduce appointment cancellations?
Yes. Healthcare, fitness, and service businesses see fewer cancellations when patients see the environment first. Familiarity reduces anxiety and no-show rates improve significantly.
