Roundhouse’s Cambridge showroom brings bespoke kitchens and furniture together in a setting designed to inspire. At 12 Sussex Street, visitors can discover different materials, finishes and layouts, then discuss ideas for their own home with the design team.
360 View created a Google virtual tour connecting the street frontage with the showroom interior. Customers can explore the displays from different viewpoints, revisit their favourite areas and share ideas with others, wherever they are.
We photographed the showroom early in the morning, just before opening. With the displays beautifully prepared, fresh flowers in place and natural light entering the space, the session captured Roundhouse ready to welcome its customers.
The Project at a Glance
| Project detail | Information |
|---|---|
| Business | Roundhouse Cambridge |
| Location | 12 Sussex Street, Cambridge CB1 1PW |
| Service | Google virtual tour |
| Coverage | Street frontage, entrance and showroom displays |
| Photography | Approximately 40 minutes, early in the morning before opening |
| Project focus | Show the kitchens and furniture in context and make the showroom explorable remotely |
Explore Roundhouse Cambridge Virtual Tour on Google Maps
Start outside, move through the entrance and look around the showroom. Use the navigation arrows to change viewpoints, then drag or swipe to explore each view.
Compare the kitchen arrangements, look at the furniture from different angles and see how the displays fit together. You can return to any area that interests you and explore at your own pace.
Bespoke Design and British Craftsmanship
Founded by architects, Roundhouse combines an understanding of space and proportion with British furniture making at its manufacturing facility in Malvern, Worcestershire.
Its approach focuses on kitchens and furniture shaped around the people who use them. Materials, colour, storage and practical details all contribute to its understated design style. Learn more about Roundhouse’s approach to design and craftsmanship.
The Cambridge showroom offers a setting in which to explore those ideas. Roundhouse’s showroom guide highlights features including an antique copper-wrapped island, walnut cabinetry and integrated banquette seating, with examples from its Design and Studio collections.
For someone planning a kitchen, seeing these elements together helps turn individual preferences into ideas for a complete space.
Capturing the Showroom at Its Best
The Roundhouse team had already prepared the showroom beautifully. Surfaces were clean, displays were organised and fresh flowers added a welcoming finishing touch.
We arrived early, just before opening and before the showroom became busy. The bright morning brought natural light into the interior, helping present the kitchens and furniture in an inviting setting.
Outside, passing cars and pedestrians required a little patience. We waited for clear moments to photograph the frontage and street before moving indoors, where the well-prepared space allowed the work to progress quickly.
The photography took approximately 40 minutes.
For showroom owners, this illustrates the value of coordinating preparation and timing. A space that is ready for customers is also a strong starting point for photography. Our virtual tour preparation guide explains the practical details that help a session run smoothly.
Exploring Kitchen Ideas Without the Journey
Travelling to a showroom is not always straightforward. Distance, limited mobility or a busy schedule can make it difficult to visit while gathering ideas.
The virtual tour gives customers a way to explore Roundhouse Cambridge from wherever they are, at a time that suits them. They can move between the photographed displays, view arrangements from different angles and spend longer looking at the areas relevant to their project.
It also makes the experience shareable. A customer can send the tour to a partner, architect or interior designer and discuss the same display without everyone needing to travel together.
An in-person visit adds the opportunity to feel materials, try cabinetry and speak with the designers. The tour supports that conversation by helping customers arrive with a clearer sense of what interests them.
Visit Roundhouse Cambridge’s showroom page for current showroom information and appointments.
From the Street to the Displays
A useful showroom tour needs to make sense as a complete journey.
At Roundhouse, the exterior views introduce the Sussex Street frontage before the tour continues indoors. This helps customers recognise the showroom and understand the transition from the street into the display space.
Inside, connected viewpoints allow visitors to explore the kitchens and furniture in their surroundings. They can see an arrangement from more than one position and understand how its different elements relate to one another.
The embedded tour lets you assess the finished work directly. Look at the presentation of the displays, the photographic detail and the movement between viewpoints. These are the qualities that make a virtual showroom informative and comfortable to explore.
Putting the Virtual Showroom to Work
A virtual tour can support several stages of a customer’s research.
On a showroom website, it gives visitors an opportunity to look around alongside product collections and appointment information. In an enquiry reply, it can introduce the space before a consultation. After a visit, it provides a visual reference for customers discussing ideas at home.
Our Google Maps virtual tour service brings together photography, professional editing, connected navigation and publication, with a shareable link and website embed code. We also provide support to help businesses use their finished tour.
Planning a Showroom Virtual Tour in Cambridge or Elsewhere in the UK?
Roundhouse Cambridge demonstrates how preparation, timing and thoughtful photography can bring a showroom experience online.
For your business, we start by discussing what customers need to discover. That might include particular collections, newly installed displays or the relationship between different areas of the showroom.
We then plan the coverage and a suitable photography time around your premises and daily activity. At Roundhouse, an early session and a well-prepared interior allowed us to complete the photography in approximately 40 minutes.
You can explore our recent projects to see how we approach other businesses and spaces.
Questions About Virtual Tours for Kitchen and Furniture Showrooms
Is a virtual tour useful if customers still need to visit our showroom?
Yes. It helps customers decide what they want to see before making the journey. They can explore your displays, share ideas with someone involved in the purchase and arrive with more focused questions. After visiting, they can return to the tour while considering their options.
Is a virtual tour useful if customers still need to visit our showroom?
Yes. It helps customers decide what they want to see before making the journey. They can explore your displays, share ideas with someone involved in the purchase and arrive with more focused questions. After visiting, they can return to the tour while considering their options.
Can you show several kitchen layouts or furniture collections in one tour?
We can connect different display areas into one walkthrough, allowing customers to explore the showroom and compare arrangements. We plan the viewpoints around the collections you want to highlight and how people naturally move through the space.
How do you make sure our showroom looks its best for the 360 Photography ?
We discuss preparation, lighting and timing with you before the shoot. During photography, we choose viewpoints that show both the displays and their surroundings. Careful editing then addresses the tripod, distracting reflections and private information where needed, giving the finished tour a clean, consistent presentation.
Do we need to close while you photograph?
Often, we can arrange photography before opening or during a quieter period. If the showroom remains open, we coordinate with your team and pause around customers. The best arrangement depends on your layout, appointments and the areas being photographed.
Can a virtual tour help customers who live further away?
It gives them a way to explore your showroom before committing to the journey. They can look around from home, share the tour with a partner or interior designer and contact your team about the displays that interest them.
Can we add the Google Street View Tour to our website?
Yes. We provide embed code so visitors can explore directly on your website, plus a link you can share by email, text or WhatsApp. We can also help your website team with the embedding.
What happens when we change our showroom displays?
Contact us to discuss updating the affected areas. We’ll review what has changed and whether selected new photographs or a wider refresh would give customers the clearest experience.
Do you work with showrooms outside London?
Yes. We photograph kitchen, furniture and other commercial showrooms in Manchester, Cambridge and across the UK. We discuss your location, access and preferred timing when planning the project.
How much does a showroom 360 virtual tour cost?
The price depends on the coverage and number of viewpoints needed to present your space properly. Send us your address, approximate size and the areas you want to include, and we’ll recommend an approach and confirm a clear quotation. See our Google Maps virtual tour service and pricing for a starting guide.
Help Customers Discover Your Showroom
Give customers the opportunity to explore your displays before they make the journey.
Send us your showroom location, the areas you would like to include and what you want the tour to achieve. We’ll discuss the photography, timing and a clear quotation, with support before and after delivery.
