Case Study: Stetson London Immersive Virtual Tour by 360 View
Stetson London, the legendary flagship store of the iconic hat brand located in Covent Garden, embarked on a digital venture with 360 View to create a virtual tour of their store. This project aimed to encapsulate the essence of Stetson’s rich history and the unique ambiance of their London store. This case study will lay out the client’s objectives, our approach, show the results and the virtual tour, and conclude with our findings.
Client Objectives
Stetson London sought to:
- Capture high-quality 360-degree images of their store to showcase their range of products.
- Convey the store’s unique ambiance and layout.
- Include the storefront and surrounding area to assist potential visitors in locating the store and planning their visit.
- Feature the virtual tour on Google Maps and Street View, enhancing their visibility when searched on Google.
- Integrate the virtual tour into their website, offering a realistic, interactive, and engaging experience that highlights what makes Stetson unique.
Our Approach
360 View adopted a comprehensive strategy to meet Stetson’s needs:
- Store Photography: We conducted an extensive photo shoot, capturing the interior and exterior of the store. Special attention was given to the details that reflect Stetson’s heritage and the quality of their products.
- Virtual Tour Development: 360 View created an immersive virtual tour, allowing online visitors to navigate through the store as if they were there.
- Integration with Google Platforms: The tour was integrated into Google Maps and Street View, improving the store’s online discoverability and accessibility.
- Website Enhancement: The virtual tour was embedded into Stetson London’s website, providing a digital experience that mirrors the physical visit to the store.
Results
- Increased Digital Footprint: The virtual tour significantly boosted Stetson London’s online presence, drawing in a global audience.
- Enhanced Customer Planning: Potential customers could virtually explore the store, aiding in planning their physical visit and enhancing their shopping experience.
- Elevated Brand Image: The tour reinforced Stetson’s legacy and brand image, showcasing their commitment to quality and customer experience.
- Boosted Online Engagement: The interactive nature of the tour increased online engagement, with visitors spending more time exploring the virtual store.
Explore Stetson London Google Virtual Tour
Conclusion
The collaboration between Stetson London and 360 View successfully brought the storied brand’s flagship store to life online. The Stetson London Immersive Virtual Tour not only showcased the store’s product range and unique character but also enhanced the brand’s digital presence, making it more accessible and appealing to a global audience.
Looking to enhance your store’s online presence with a virtual tour? Contact Us to explore how we can transform your retail space into a captivating digital experience the same as Stetson London Immersive Virtual Tour.
Next Steps
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Explore more from 360 View: Indoor Google Street View, getting Google Street View for your business, view our project portfolio.
Frequently Asked Questions
How does a virtual tour benefit a retail store?
Virtual tours let customers explore a store remotely, building familiarity and confidence before visiting. They increase foot traffic by helping people preview products, layout, and atmosphere from any device.
Can I view a virtual tour on my phone?
Yes. All 360 View tours are mobile-optimised and work seamlessly on phones. You can view in standard mode or turn your phone for an immersive landscape experience.
How long does it take to create a virtual tour?
Most single-location tours are captured in one visit lasting 2-4 hours. The final tour is typically delivered within 5-7 working days after the capture session.
What is an immersive virtual tour?
An immersive virtual tour allows viewers to navigate a space interactively, moving between rooms and floors as if physically present. It combines 360-degree photography with spatial mapping technology.
How do virtual tours improve Google visibility?
Virtual tours published on Google Maps increase engagement with your Google Business Profile, which signals relevance to search algorithms. Businesses with virtual tours receive more views, direction requests, and website clicks.
Can a virtual tour be embedded on a website?
Yes. Virtual tours can be embedded on any website using an iframe code. 360 View provides the embed code and guidance for adding the tour to WordPress, Squarespace, or any CMS.
