How to Get Google Street View for Your Business
Want to know how to get Google Street View for your business? You are asking the right question. Adding your business to Google Street View is one of the most effective ways to attract local customers, build trust before they visit, and stand out from competitors on Google Maps.
Ready to list your UK business on Google Street View? See our Indoor Google Street View service and what a capture session looks like from quote to live tour.
Whether you run a restaurant, retail shop, hotel, clinic, or office space, this guide explains exactly how to get your business on Google Street View – both the exterior captured by Google cars and the interior virtual tour that showcases your space.
Quick answer: To get an interior Google Street View tour, you need to hire a Google Street View photography specialist who will capture 360 degree images of your business and publish them directly to Google Maps. Exterior Street View is captured by Google cars, but you can request updates if the imagery is outdated.
What Is Google Street View for Business?
Google Street View is the immersive, 360-degree imagery you see when exploring locations on Google Maps. For businesses, there are two types:
Exterior Street View
This is captured by Google fleet of Street View cars that drive public roads. If Google has driven past your business, your exterior will already appear on Google Maps. However, you have limited control over when this is updated.
Interior Street View (Google Virtual Tour)
This is where the real opportunity lies. An interior virtual tour lets potential customers step inside your business from their phone, tablet, or computer. They can look around, explore different areas, and get a genuine feel for your space before visiting.
Interior tours are created by experienced Street View Contributors and Google Maps 360 imagery specialists – professionals who capture high-quality 360 degree imagery and publish it to your Google Business Profile.
Voice Search Tip: Try asking your smart speaker: “Hey Google, show me inside [your business name]” – if you have a virtual tour, it will appear.
How to Get Google Street View for Your Business (Step-by-Step)
Option 1: Exterior Street View
The exterior of your business may already be on Street View. Here is how to check and what you can do:
- Step 1: Verify Your Google Business Profile – Ensure your business is claimed and verified on Google Business Profile. This connects your business information to Google Maps and allows virtual tour content to appear on your listing.
- Step 2: Check Existing Coverage – Open Google Maps, search for your business address, and drag the yellow Pegman icon onto your street. If Street View imagery exists, you will see when it was captured.
- Step 3: Request an Update (If Needed) – If the imagery is outdated or your street is not covered, open Google Maps on desktop, click the menu, select Send feedback, choose Report a data problem, and explain that imagery is outdated or missing.
Option 2: Interior Street View (Recommended)
For an interior virtual tour – which you fully control – follow these steps:
Step 1: Find a Google Street View photography specialist
Street View Contributors are experienced professionals who to capture and publish 360 degree imagery. Look for a photographer with proven portfolio of published tours, experience in your industry, and good reviews from other businesses. At 360 View, we have published hundreds of Google Street View tours across the UK and Europe. View our recent work to see examples.
Step 2: Schedule the Photo Shoot
The photographer will visit your location with professional 360 degree cameras. A typical shoot takes 30-60 minutes for small businesses (cafe, shop), 1-2 hours for medium businesses (restaurant, showroom), and 2-4 hours for large businesses (hotel, warehouse). Schedule when your space is clean, well-lit, and ideally empty of customers for the best results. Learn more in our guide to preparing for 360 photography.
Step 3: Review and Publish
After capturing, the photographer processes the images and publishes them to Google. Your tour typically appears on Google Maps within 24-72 hours. Once live, your virtual tour will appear on your Google Business Profile, in Google Maps when users search for your business, in Google Search results (local pack), and embedded on your website (we provide the code).
Book a Google Street View certified photographer for your UK site. We capture the space, publish the tour to Google Maps, and link it to your Google Business Profile.
Benefits of Google Street View for Your Business
Why do businesses invest in Google Street View tours? Here is what the data shows:
Increased Engagement
Businesses with virtual tours receive up to 2x more interest and engagement on their Google listings compared to those with photos alone.
Higher Click-Through Rates
Listings with immersive content see increased clicks to websites, directions, and calls – the actions that lead to customers walking through your door.
Trust Before the Visit
94% of consumers research businesses online before visiting. A virtual tour removes uncertainty, letting customers see exactly what to expect. This is especially valuable for restaurants and hospitality, healthcare clinics, retail showrooms, and event venues.
Local SEO Boost
Google rewards rich, engaging content. A virtual tour signals to Google that your listing is comprehensive and valuable, supporting better rankings in local search results.
AI and Voice Search Visibility
As AI-powered search and voice assistants become more common, businesses with immersive content are more likely to be surfaced. Learn how AI browsing is changing virtual tours.
How Much Does Google Street View Cost for a Business?
Pricing for Google Street View tours varies based on the size of your space. Here is a guide for UK businesses:
- Small spaces (cafe, salon, small shop): £300 – £900
- Medium spaces (larger shop, office, clinic): £1,000 – £2,600
- Large spaces (showroom, hotel, gym): £2,800 – £4,200
All packages include: Google Street View specialist, professional 360° camera equipment, editing and stitching, publishing to your Google Business Profile, free hosting on Google forever, your tour live in 3-5 working days, and website embed code and support. For full pricing details, see our Google Street View Virtual Tour Prices page, or view our Matterport pricing for premium 3D experiences.
Google Street View vs Matterport: Which Is Right for You?
Both Google Street View and Matterport create immersive virtual tours, but they serve different purposes:
Google Street View: Published to Google Maps, best for local SEO and attracting walk-in customers, lower cost, features 360 degree panoramas with Google integration. Ideal for restaurants, retail, and hospitality.
Matterport: Hosted on Matterport platform, best for detailed property tours and measurements, higher cost, features 3D dollhouse view, floor plans and measurements. Ideal for real estate, architecture, and facilities.
Which should you choose? Both services work independently – you can choose one, the other, or both depending on your needs. Google Street View is ideal if your priority is local visibility on Google Maps. Matterport is the better choice if you need detailed measurements, floor plans, or 3D property marketing. Some clients use both for different purposes – see how Bromley Council uses Matterport and Logicor Park uses Google Street View.
Frequently Asked Questions
Can I add Google Street View myself, or do I need a professional?
While Google allows anyone to upload 360 photos via Street View Studio, professional results require specialist equipment and expertise. A Street View Contributor ensures proper camera height, lighting, seamless stitching, and correct publishing to your Google Business Profile.
What is the difference between exterior and interior Street View?
Exterior Street View is captured by Google cars driving public roads and you have no control over timing or quality. Interior Street View (virtual tours) is captured by professionals inside your business, giving you full control over how your space is presented.
Do I need a Google Business Profile to get Street View?
Yes. Your business must have a verified Google Business Profile for the interior virtual tour to appear on your listing. If you do not have one yet, we can guide you through the verification process.
Will my Street View tour appear in Google Search results?
Yes. Once published, your virtual tour appears on Google Maps, in your Google Business Profile, and in local search results. It can also appear in Google AI-powered search summaries and voice assistant responses.
Can I control who sees my virtual tour?
Once published to Google, the tour is public. If you need a private tour for internal use only, consider a bespoke virtual tour hosted on your own platform.
What should I do to prepare my space for the photo shoot?
Tidy the space, ensure good lighting (natural light is ideal), remove personal items or clutter, and ideally schedule when the space is empty of customers. See our full preparation guide for detailed tips.
Can Google Street View be added to my website?
Yes. Once your tour is live on Google, we provide embed code so you can display the same immersive experience directly on your website, giving visitors a preview without leaving your site.
Get Google Street View for Your Business Today
Ready to put your business on Google Street View? Here is what happens next:
- Tell us about your space – Fill out our contact form or call 020 3103 9980
- Get a quote – We will provide pricing based on your location and requirements
- Schedule your shoot – We work around your business hours
- Go live on Google – Your tour appears on Google Maps within days
As experienced Street View Contributors, we have helped hundreds of UK businesses attract more customers through immersive virtual tours. From restaurants to gyms, dental clinics to warehouses – we have seen firsthand how Street View transforms online visibility.
Contact 360 View to get started, or explore our Google Virtual Tours service page to learn more.
Get your UK business live on Google Street View. Fixed pricing in GBP, one capture day, tour published to Google Maps in about two weeks.
Frequently Asked Questions
Do virtual tours work on tablets?
Yes. Tablets provide an excellent viewing experience with full touch navigation. Landscape mode on tablets offers a particularly immersive experience for exploring spaces.
Does a virtual tour improve Google search rankings?
Yes. Google favours immersive content with longer engagement times. Tours increase time-on-site, reduce bounce rate, and generate more indexable content—all boosting SEO rankings.
How long does a virtual tour remain available?
Tours stay live indefinitely. You control the lifespan—they can remain online for years or be archived anytime. 360 View maintains your tour on secure servers for ongoing access.
When should I choose 360 photography over a full tour?
360 photos work for quick portfolios, product displays, or event coverage when you don’t need full navigation. If you want customers to explore your space like being there in person, a full virtual tour is more effective.
How should I handle sensitive areas before capture?
Discuss sensitive areas (private offices, secure rooms, safe areas) with 360 View. We can exclude them from the tour or schedule capture during restricted-access times.
Can I export my virtual tour data?
Yes. You can export raw images, metadata, and tour files in standard formats. This ensures you’re not locked into any single platform and can use your data anywhere.
Can I use phone photos to build my own virtual tour?
Phone photos lack the consistency and quality needed for professional tours. 360 View uses specialised equipment and processing to create seamless, high-quality tours that actually convert customers and look professional online.
