Maeving London Showroom: A Connected Google Maps Virtual Tour

Maeving was created around a clear idea: electric motorcycles should make urban travel simpler and more enjoyable without losing the character, quality or beauty that makes people want to ride.

The British manufacturer brings classic motorcycle design together with modern electric engineering. Its motorcycles are designed and assembled in Coventry, while its dedicated London showroom gives people a place to see the bikes up close, speak with the team and take a test ride through the city.

For a brand that puts so much thought into making the customer journey feel accessible and considered, the experience of finding the showroom should feel just as clear. On Google Maps, however, an important part of that journey was missing.

Maeving’s showroom sits inside King John Court, beside the railway viaduct and away from the usual roadside Street View route. Earlier imagery could open on the facing frontage, showing citizenM London Shoreditch and a large number 6 rather than the Maeving entrance. A customer had the correct map pin, but not the visual information needed to understand the final approach.

360 View mapped that missing part of the journey. We captured the courtyard, surrounding reference points, storefront and showroom interior, then connected everything into one continuous Google Maps virtual tour.

The Maeving London Virtual Tour Project at a Glance

Project detail	Information
Client	Maeving, a British electric motorcycle manufacturer with a direct customer model
London showroom	King John Court, Shoreditch, London
Project objective	Make the final approach, entrance and showroom easier for customers to recognise and understand on Google Maps
Service	Connected Outdoor and Indoor Google Street View virtual tour
Areas captured	Courtyard, surrounding businesses, railway viaduct, visible parking areas, storefront, entrance and showroom interior
Time on site	Approximately 30 minutes
During photography	The showroom remained open and we paused whenever customers entered
Final experience	One connected tour published on Google Maps and available to embed on the website

Maeving: British Motorcycle Heritage Reimagined for London

Maeving describes its philosophy as “style meets progress”. The brand takes inspiration from Britain’s motorcycle heritage and combines it with modern electric technology, purposeful engineering and a clean, distinctive design language.

Its vision is also about making motorcycling easier to embrace. Maeving wants more people to experience the freedom and enjoyment of riding, so it designs motorcycles to feel accessible, approachable and suited to everyday urban life. Removable batteries can be charged from a standard socket, and the simple riding experience removes familiar barriers such as gears and a clutch.

Maeving also deals directly with its customers. Bikes can be ordered without relying on a traditional dealership network, delivered directly, and supported through mobile servicing. The company says it prioritises excellence and takes a considered, hands on approach, with a customer relationship that goes beyond the ride.

That makes the Maeving London showroom an important part of the customer experience. It is where someone can move from seeing a motorcycle online to experiencing its proportions, finish and presence in person. Visitors can ask questions, meet the team and arrange a test ride in the city the bikes were designed to move through.

Our role was to make that experience begin before the customer reached the door.

Explore the Maeving London Showroom Virtual Tour

Use your mouse or finger to look around. Follow the arrows to approach the storefront and continue into the showroom.

Why Maeving’s London Showroom Was Difficult to Find on Google Maps

What the Earlier Google Street View Showed

The previous roadside Street View imagery was captured in December 2021. It was not showing Maeving’s current storefront.

When the imagery opened near the business pin, citizenM London Shoreditch, the number 6 and the neighbouring frontage dominated the view. Someone unfamiliar with King John Court could reasonably think they were looking at Maeving’s building or at the wrong side of the development.

The image and the business location did not tell the same story. Customers still had to work out where to go after reaching the area.

The Missing Route Through King John Court

The showroom faces an open courtyard set beside the railway viaduct. The area includes several businesses, restaurants, pedestrian space and visible parking, but the approach was outside the conventional roadside route captured by Google’s Street View car.

This is a common problem for businesses inside courtyards, pedestrian areas, private developments and sites beside railway arches. The map pin may be correct while the imagery stops before the part of the journey that matters most.

For Maeving, the missing information was not only a photograph of the door. Customers needed to see how the wider space, the railway, the neighbouring businesses and the showroom entrance related to one another.

Connecting the Courtyard, Entrance and Showroom on Google Maps

Showing the Surroundings Before the Door

We planned the tour around the experience of a first time visitor. The outdoor route establishes the context of King John Court before approaching the showroom.

The railway viaduct, surrounding businesses, open space and visible parking areas become useful visual reference points. Instead of asking customers to interpret separate fragments of a map, the virtual tour lets them look around the actual environment and recognise what they should expect to see.

The Maeving frontage then comes into view clearly. Its black fascia, restrained white branding, floor to ceiling windows and motorcycles displayed outside make the entrance immediately recognisable once the correct approach is shown.

Creating One Natural Route Into the Showroom

The outdoor and indoor imagery was not treated as two separate shoots. We connected the courtyard, storefront and interior as one continuous visitor journey.

From the entrance, viewers can move into the showroom and explore the motorcycles in context. They can see the height and openness of the space, the natural light across the display, the warm timber finishes and the careful spacing around each bike.

The route follows the information a customer needs in a natural order: first understand the location, then recognise the entrance, then experience the showroom.

Captured in 30 Minutes While the London Showroom Stayed Open

The outdoor and indoor photography took approximately 30 minutes. Maeving continued welcoming customers throughout the appointment.

When someone entered or wanted to look around, we stopped photographing and gave them space. We resumed when the view was clear. This allowed customers to use the showroom normally and kept people and movement out of the finished tour.

The capture was efficient, but it was not rushed. We considered the starting view, the position of each motorcycle, the balance of natural and interior light, the cleanliness of every composition and the movement between viewpoints.

The result reflects the showroom as customers experience it: bright, calm, spacious and focused on the motorcycles.

How the Virtual Tour Helps Maeving Customers Before a Visit

Customers Can Recognise the Correct Entrance

The tour supplies the visual information that the earlier roadside imagery did not provide. A customer can see the Maeving name above the glazing, the motorcycles outside and the appearance of the surrounding courtyard before travelling.

Visitors Can Understand the Immediate Surroundings

Showing the courtyard, railway viaduct, neighbouring businesses and visible parking areas gives the showroom a clear physical context. These reference points can help someone confirm that they have reached the right part of King John Court and identify where the showroom sits within it.

Potential Riders Can Preview the Showroom Experience

The tour gives potential customers a realistic view of the space before they decide to visit or arrange a test ride. They can see how the motorcycles are presented, understand the scale of the showroom and get an early sense of Maeving’s design led environment.

This is particularly valuable for a considered purchase. A motorcycle is not understood through specifications alone. Proportions, finish, colour, riding position and physical presence all matter. The virtual tour cannot replace seeing and riding a Maeving, but it provides a more useful introduction than disconnected photographs.

What Made the 360 View Approach Different

The central challenge determined the route. Photographing only the interior would have produced an attractive tour, but it would not have solved the customer’s location problem.

We therefore began outside, mapped the area conventional Street View had missed and used recognisable surroundings to establish where the entrance sits. We then connected that approach directly to the indoor showroom.

Quality in a Google Maps virtual tour is not only about image resolution. It comes from choosing the right starting point, including the information a visitor needs, keeping compositions clean, respecting customers on site and making every movement through the tour feel intentional.

For Maeving, this created a digital experience that feels aligned with the brand itself: considered, visually refined, modern and easy to navigate.

Google Maps Virtual Tours for London Showrooms

Some of London’s most distinctive businesses sit beyond the road. They can be found inside courtyards, railway developments, pedestrian spaces, private roads and newly created public areas that standard Street View has not fully covered.

360 View creates Outdoor Google Street View for missing approaches and Indoor Google Street View for the spaces customers want to experience before visiting. When needed, we connect both into one journey so the tour solves a practical wayfinding problem while presenting the business properly.

If Google Maps does not show the correct entrance to your showroom, tell us about your location. We can review the existing coverage and plan the route your customers actually need.

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