When customers searched for P&Co Spitalfields on Google Maps, the available Street View car imagery still showed the previous store at the location.
The image was accurate when Google recorded it, but it no longer represented the business occupying 103 Commercial Street. Customers could not see the P&Co name, recognise its entrance or explore the first flagship store the brand had created in London.
360 View photographed the current storefront and interior, connected the viewpoints into a natural walk through and published the completed Google Street View virtual tour on Google Maps.
The Project in One View
| Project detail | Information |
|---|---|
| Client | P&Co |
| Location | 103 Commercial Street, London E1 6BG |
| Project | Exterior and Indoor Google Street View virtual tour |
| Exterior capture | Approximately 10 minutes |
| Interior capture | Approximately 30 minutes |
| Working conditions | Store open to customers with façade work taking place outside |
| Published on | Google Maps and the P&Co Google Business Profile |
More Than a Place to Shop
Founded in Birmingham’s Jewellery Quarter in 2013, P&Co has developed a distinctive identity influenced by purposeful living, vintage Americana, craft and attention to detail. Creativity, quality and pride form the brand’s three central values. Discover the P&Co brand story.
P&Co describes its Spitalfields flagship store as a home from home and a physical expression of the brand rather than simply another shop.
That personality can be seen throughout the interior. Bright walls and large black framed windows are balanced by dark metalwork, warm leather seating, glass display cases, artwork, records and carefully organised clothing rails.
Customers exploring the tour can see how the clothing, accessories and creative details come together inside the physical store. This provides a wider sense of the P&Co experience than individual ecommerce product photographs can offer.
What Google Street View Showed Before
The Google Street View car imagery from September 2024 showed the previous occupier rather than the P&Co flagship that customers will find today.
Earlier Google Street View car imagery
The older imagery remains available as part of Google’s historical street coverage. The new business tour provides a current view connected with the P&Co location and Google Business Profile.
A Ten Minute Window on Commercial Street
Façade work was taking place above and around the store during the photography. A large printed construction wrap had been installed across the scaffolding, recreating the appearance of the original brick building behind it.
We coordinated the exterior capture with the contractors so trolleys, tools and loose working materials could be moved outside the camera view. We then waited for natural gaps in pedestrian and vehicle movement.
Within approximately ten minutes, we captured the current P&Co storefront, its entrance and its position beside one of the recognisable entrances to Old Spitalfields Market.
The temporary façade work is visible, but the P&Co name, entrance and surrounding location references remain clear. Customers can now identify the correct business and understand where it sits in relation to the market.
Thirty Minutes Inside Without Closing the Store
P&Co remained open throughout the interior photography. Customers continued browsing while we moved through the store, pausing whenever someone entered the next viewpoint.
This allowed the business to trade normally while we captured the interior with the clothing, accessories and visual merchandising organised as customers would usually find them.
The connected route begins on Commercial Street, moves through the entrance and continues across the shop floor. Viewers can look around freely, examine the displays and understand how different parts of the store connect.
Following the same sequence as an in person arrival makes the virtual experience feel intuitive. Customers begin with the surrounding street, recognise the entrance and then step inside.
Explore P&Co Spitalfields on Google Maps
Current P&Co Google Maps virtual tour captured in August 2026
The new tour shows the business that occupies the location today. Customers can see the storefront, locate the entrance, explore the layout and experience the atmosphere before deciding to visit.
Turning Online Interest Into a More Confident Visit
This project represents a common retail problem. A store may have recently opened, moved, changed its name or replaced a previous occupier, while Google Street View continues displaying older imagery.
A current Google Maps virtual tour for a retail store removes some of that uncertainty. It shows customers which entrance to use, what the business looks like and what they can expect to find inside.
For P&Co, the finished tour connects the online search with the physical flagship. It gives the business a stronger opportunity to turn customer interest into a confident store visit without making unsupported promises about rankings or footfall.
The tour can also be embedded on P&Co’s website, store information pages and relevant marketing content, creating a reusable visual asset from one photography session.
Retail 360 Photography Planned Around Your Business
For retail managers considering 360 photography for a shop, one of the first concerns is whether the business will need to close.
The P&Co project shows how a store virtual tour can be completed around customers and normal trading. Careful timing, communication with staff and contractors, and short pauses between viewpoints allowed us to complete the photography without closing the shop.
As a Google Street View photographer in London, 360 View plans each capture around the location rather than applying the same process to every store. This can include working before opening, during a quieter trading period or alongside other activity when it is safe and practical.
Can the Exterior Be Updated After Building Work Is Completed?
Yes. If the appearance of a storefront changes significantly after construction, refurbishment or new signage, the exterior 360 imagery can be photographed again and a refreshed starting point can be published.
This allows the indoor tour to remain useful while the public facing entrance is kept visually current.
Can the Same Virtual Tour Appear on a Retail Website?
Yes. A Google Maps virtual tour can be embedded on a store page, contact page or location guide.
Customers can explore the same connected experience through the company website or directly from Google Maps.
Show Customers the Store They Will Find Today
360 View creates Google Street View virtual tours and retail virtual tours in London and across the UK.
We photograph the storefront, entrance and interior, create a connected customer journey and manage publication to Google Maps. Every capture is planned around the store, its trading hours and the experience it wants to present.
Contact 360 View to discuss a Google Maps virtual tour for your shop, flagship store or showroom.
