A bag can catch someone’s attention through its shape, colour or an unexpected detail. Inside a shop, that discovery happens across shelves, displays and neighbouring pieces.
360 View created a Matterport 3D virtual tour of Petrescu Factory in Greenwich, bringing its leather-goods shop online as a space customers can explore. Visitors can move between viewpoints, look around the displays and zoom in on visible details before visiting, asking a question or browsing the online collection.
The aim was to share more of the shop’s character and range with people who could not be there in person.
| Project | Petrescu Factory |
|---|---|
| Location | Greenwich, London |
| Business | Family-owned shop specialising in handcrafted leather goods |
| Service | Matterport 3D virtual tour |
| Featured displays | Bags, wallets, belts and leather accessories |
| Purpose | Introduce the shop and collection to customers browsing remotely |
| Experience | A connected walkthrough with multiple viewpoints and zoom |
Bringing the collection and its setting together
Petrescu Factory combines a Greenwich shop with an online store, offering handcrafted leather goods and personalised work.
The physical shop gives the collection a distinctive setting. Colourful bags hang against light walls, smaller accessories fill the display tables, and different shapes and finishes sit alongside one another.
A customer browsing this environment can discover something they were not originally looking for. The virtual tour carries that opportunity online, allowing visitors to explore the collection within the shop rather than encounter each item separately.
For an independent maker, showing the real premises also adds context to the business. Customers can see the place behind the products and get a feel for its presentation before making contact.
Looking closer from different viewpoints
The Matterport tour lets visitors move through the captured space and view displays from different positions. They can look towards the wall displays, turn to the tables and zoom in on details visible in the photography.
For leather goods, this offers a useful first look at shapes, colour combinations and how pieces are presented together. Moving between viewpoints can also reveal aspects of an item that are less apparent from a single photograph.
The tour works alongside detailed product information. Fine stitching, leather grain, exact dimensions and colour choices are best assessed through close-up images, specifications or advice from the maker. Together, these resources help customers build a fuller understanding before ordering.
Explore the Petrescu Factory 3D virtual tour
Move through the shop, look around the displays and zoom in on the pieces that catch your eye.
Petrescu Factory’s Greenwich shop, captured by 360 View. The tour records the displays and collection as they appeared at the time of photography.
What makes a retail virtual tour feel considered?
A premium result begins with decisions about what the customer needs to see.
Camera positions influence how clearly a display can be viewed. The route affects whether visitors notice the important areas or pass them by. The opening view sets the first impression.
At Petrescu Factory, the colourful wall displays and tables of smaller accessories give visitors different ways to discover the collection. Showing these within a connected space helps communicate the breadth and character of the shop.
This is the approach we bring to retail projects: understand the business, identify the displays that matter and plan an experience that is easy to explore. Photography, navigation and presentation need to work together.
From discovering a product to making an enquiry
For a retailer, the next step after exploration deserves as much thought as the tour itself.
A visitor may want to check a price, choose a colour, ask about a bespoke version or order an item. A personalised Matterport experience can support those actions through optional information points and links, agreed as part of the project.
Depending on the store, these could lead to:
- A product page with specifications and ordering options.
- A collection page showing the current range.
- Additional photographs or a short video explaining the craftsmanship.
- An enquiry form for personalised work.
These are options for a tailored retail tour, rather than a claim that every feature is included in Petrescu’s existing experience.
Where stock changes frequently, links to collections can be more practical than links to individual pieces. The tour introduces the shop; the online catalogue provides current availability and purchasing details.
A useful addition to the online store
Petrescu’s virtual tour gives customers another way to discover its collection before browsing the online shop.
Someone planning a trip to Greenwich can preview the setting. A previous visitor can look around again from home. A customer further away can explore the shop’s character before discussing an order.
For marketing teams, a retail tour can also become a useful resource on a store page, in an email or during a customer conversation. Its value comes from giving people relevant information and an obvious next step.
For this project, the documented outcome is an explorable 3D view of the shop and its displays. Sales and conversion effects would need to be assessed separately using website and enquiry data.
Planning the experience around your brand
Different retailers need different tours. A maker offering bespoke leather goods may prioritise the collection and the story behind it. A furniture showroom may need room settings, dimensions and links to product ranges. A boutique may want to introduce its atmosphere and encourage a visit.
360 View starts with what you want customers to understand and do. We then agree the coverage, presentation and any additional content needed to support that journey.
Our service combines thoughtful planning, high-quality photography, natural navigation and support after delivery. The finished experience should feel appropriate to your business and give customers a useful way to explore it.
Matterport retail tours: your questions answered
Can customers examine products from different angles?
They can move between captured viewpoints and zoom in on visible details. The available angles depend on the photography and display layout. A showroom tour does not automatically create a separate, rotatable 3D model of each product.
Can a Matterport tour show leather colours and craftsmanship?
It can show the overall appearance and details visible in the images. For fine stitching, texture or a precise colour choice, use close-up product photographs and samples alongside the tour. Lighting and screens can affect how colours appear.
Can customers buy products through the Matterport virtual tour?
We can add links that take visitors to product or collection pages, where they can check options and order. More advanced shopping features need to be scoped separately.
What happens when our stock or displays change?
Linked product information can be updated separately from the photography. Changes to the physical displays may require new capture. We help you choose an approach that suits how often your collection changes.
What should a retail virtual tour quotation include?
Ask for the agreed coverage, preparation, capture, tour setup and website delivery, plus any product links or custom content. Hosting, ongoing support and future updates should also be explained clearly.
How can we assess whether the tour supports sales?
Track product-page visits from tour links, relevant enquiries and completed orders where your website allows attribution. These measures are more useful than treating tour views alone as evidence of additional sales.
Create a virtual tour around your collection
If your shop’s displays, craftsmanship or atmosphere help customers choose your products, they deserve to come across online.
Explore our virtual tours for retail stores and showrooms, or browse our recent projects to see how we approach different spaces.
Tell us about your shop, the products you want to highlight and what you would like visitors to do next. We can recommend the coverage and features that fit your business, with a clear quotation.
See more of our Matterport virtual tours for shops, showrooms and workplaces.
