Full disclosure. This guide is published by 360 View, and 360 View is one of the six companies compared. We have not ranked anyone. Companies appear alphabetically, the comparison table contains only facts you can verify yourself, and we link to every company’s website and reviews so you can check us as hard as you check them.
What This Guide Covers
You want your business visible inside Google Maps, or a road, estate or trail mapped onto the Street View layer. This guide compares six UK companies that publish this work, on facts anyone can verify.
It then gives you something no listicle offers: a 12-point inspection checklist for judging any provider’s actual work, including ours, before you spend a pound.
How companies were selected: each offers Google virtual tour or Street View services on its own website, operates in the UK, and holds measurable domain authority in the sector. Four of the five companies we compare ourselves against have higher website authority than we do. We did not pick easy opponents.
Last verified: 13 July 2026. Services and reviews change. Tell us if something is outdated and we will correct it.
First, Know What Changed at Google
Google retired the Street View Trusted Photographer programme on 31 December 2024. The certification badge, the marketing materials and Google’s for-hire photographer directory no longer exist. Tours already published remain live on Google Maps.
Some providers still display the Trusted badge. That usually reflects past certification, which was real, rather than dishonesty. But it is no longer how you should choose.
The question that replaced the badge is simple: show me imagery you published to Google Maps recently, live, on your account, and explain how you manage it. Every company below should pass that test comfortably.
Top Five Virtual Tour Companies in the UK at a Glance
All facts below come from each company’s own website, checked on 13 July 2026, except where marked otherwise. Review figures must always be read together with the number of reviews and the date checked.
| Company Name | 360 View | 360 Virtual Tour Co | Biztour | Eye Revolution | I See You Online |
|---|---|---|---|---|---|
| Domain | 360-view.co.uk | 360virtualtour.co | biztour.co.uk | eyerevolution.co.uk | iseeyouonline.co.uk |
| Based in | London | London | London | London | UK |
| Coverage | UK and Europe | UK | UK | UK | UK |
| Indoor Google Street View | Yes | Yes | Yes | Yes | Yes |
| Outdoor Google Street View mapping | Yes, dedicated service | Not listed | Yes, listed as Street View mapping | Not listed | Not listed |
| Matterport digital twins | Yes | Yes | Yes | Not listed | Not listed |
| Private or bespoke tour option | Yes | Yes | Yes | Yes | Yes |
| Other capture services | Point cloud scanning, wayfinding, 360 photography | 3D scanning, scan to BIM, CGI, drone and aerial | Video, drone, commercial photography | Gigapixel, high-resolution 360 | Web design, hosting, SEO |
| Published pricing | From £247 | Quote only | From £435 | Quote only | Quote only |
| Google rating | 4.9 (67 reviews) | 4.4 (37 reviews) | 5.0 (34 reviews) | 5.0 (19 reviews) | 4.8 (20 reviews) |
| Companies House registered | Yes | No | No | No | No |
“Not listed” means the service did not appear on the company’s website when we checked. It does not prove the company cannot provide it. Ask them.
The Companies, Alphabetically
360 View
This is us, so read critically and verify everything. We create indoor Google Street View tours published to Google Maps and Business Profiles, and we are one of the few UK providers with a dedicated outdoor service: capturing private roads, estates, campuses and trails as a navigable blue line on the Street View layer. Alongside Google work we deliver Matterport digital twins, bespoke tours, point cloud scanning and wayfinding, from single shops to multi-site portfolios, across the UK and Europe.
Check us: published projects include Logicor logistics parks in London, Manchester, and Derby, a 24-hour emergency hospital in Clapham, Bethnal Green Library and Brompton Junction in Covent Garden, each with imagery you can open on Google Maps. Small business Street View tours from £247, published on our site.
Honestly, look elsewhere when: you need one small interior captured cheaply in a region where a good local operator can visit within days, or your project is primarily video and stills with a tour attached.
360 Virtual Tour Co
A London company that has grown from Google Street View tours into a broad reality capture business: digital twins, 3D scanning, scan to BIM, CGI and licensed drone surveying, working with government, retail, engineering and industrial clients in the UK and internationally by its own account. Its Google Maps presence is among the most visible in London for virtual tour searches, and it manages multi-site shoot programmes for larger organisations.
Check them: portfolio and service pages at 360virtualtour.co.
Consider them when: you want a London provider combining Street View publishing with 3D scanning and aerial capture, especially for industrial or engineering environments.
Biztour
A London company producing Google virtual tours since 2012 by its own account, with its founder among the UK’s early Trusted Photographers. Biztour stands out in two verifiable ways: it publishes a Street View mapping service alongside interior tours, and it captures with DSLR cameras rather than one-shot 360 cameras, which it argues produces higher image quality. It also runs multi-location campaigns through a managed photographer network and publishes pricing from £435.
Check them: case studies and Google reviews are linked from biztour.co.uk.
Consider them when: you want a long-established London provider for Google tours, or a multi-location rollout with photography and video in the same engagement.
Eye Revolution
A London studio with two decades in 360 photography and the strongest flagship portfolio in this guide: its published client list includes the Royal Household, the National Gallery and 10 Downing Street. Eye Revolution publishes to Google Maps and Street View and specialises in very high-resolution and gigapixel work. If your Google tour is part of a landmark or heritage project where image quality is the deciding factor, this is the standard to beat. That is our honest assessment of a direct competitor.
Check them: portfolio and client work at eyerevolution.co.uk.
Consider them when: the space is high-profile and quality outweighs cost.
I See You Online
A UK provider focused squarely on Google virtual tours, with an interesting twist: its InfoTour overlay adds an interactive layer of menus, brochures, videos and shop links on top of the tour, which you then control and update yourself after training. It also offers privately hosted, password-protected tours for spaces that should not be public, and free site surveys before quoting.
Check them: example tours and sector pages at iseeyouonline.co.uk.
Consider them when: you want a Google tour that doubles as an interactive brochure you can edit in-house, or a private tour for inductions and recruitment.
Before You Hire a Google Virtual Tour Specialist: The 12-Point Inspection Checklist
Anyone with a 360 camera can call themselves a virtual tour company. The difference between a panorama photographer and a specialist is everything that happens before and after the camera comes out. Open each candidate’s most recent published tour, including ours, and check the following.
1. Reviews: rating and volume together
A 5.0 from 4 reviews tells you less than a 4.8 from 60. Read the newest reviews, not the average, and check the company responds to them. Note the date you looked.
2. Trading history and continuity
Look the company up on Companies House. It takes 30 seconds and shows incorporation date, filing history and whether it is active. You are not just buying a tour; you are buying the ability to get updates, fixes and answers years from now.
3. Portfolio breadth and recency
Does the portfolio show several industries and both small and complex projects, with dates? A provider still publishing new work this year is a better bet than one whose newest case study is from 2022.
4. The tripod test
Look straight down in any panorama. A specialist removes the tripod and patches the floor cleanly. A blurred or visible tripod at the base of every image signals rushed post-production, and it will sit in every view of your business too.
5. Connected walk-through, not isolated images
Can you actually walk the space, moving smoothly from panorama to panorama? Single floating 360 photos dropped onto a map are not a tour. Connections should be dense enough that the space feels explorable.
6. Floors assigned correctly
In multi-storey buildings, check the level selector. If panoramas from three floors are piled onto one level, navigation becomes meaningless. Correct floor assignment is basic craft that many providers skip.
7. Route logic and storytelling
A good tour starts at the entrance, follows the route a real visitor would take, and never jumps through walls or furniture. You should always understand where you can go next. If you feel lost in their sample tour, your customers will feel lost in yours.
8. Indoor and outdoor capability
Can they capture interiors and connect them to the approach outside: the car park, the entrance, the route through a campus? If your entrance is obscured on existing Street View by a parked bus or lorry, can they replace that imagery? Few can. Ask.
9. Google Business Profile competence
Publishing images is half the job. Can they fix a wrongly positioned map pin, connect the tour to your Business Profile, remove outdated imagery and set the entrance viewpoint? Post-2024, capture-only photographers often cannot manage what they publish.
10. Privacy and compliance workflow
Faces and number plates must be blurred before publishing. Ask how they handle sensitive areas, staff consent and exclusion zones, and whether they can provide a data processing agreement. For schools, healthcare and industrial sites, ask about DBS checks, insurance and risk assessments and method statements. Providers who have passed government or enterprise supplier checks will say so quickly.
11. Delivery, embedding and support
Do you receive the embed code and practical help adding the tour to your website? Will they explain plainly what is technically possible, what is not, and what Google does and does not allow? Are hosting, updates and future changes priced clearly, including what is free forever on Google?
12. The enquiry test
Notice what they ask you. A specialist asks about floors, entrances, opening hours, privacy zones and what the tour needs to achieve before quoting. If the first question is “how many photos do you want?”, you are talking to a photographer, not a virtual tour company.
No single check decides it. Together they tell you whether a provider is credible, transparent, experienced and likely to still be there when your space changes.
Frequently Asked Questions About Street View Tours
How much does a Google Street View tour cost in the UK? Small business interiors typically start in the low hundreds of pounds. Among companies in this guide, published entry points are £247 (360 View) and £435 (Biztour); the others quote per project, some after a free site survey. Larger, multi-floor or multi-site projects are always quoted individually. Once published, imagery on Google Maps has no ongoing hosting fee.
Is a Google Street View tour a one-off cost? The tour itself usually is. Google hosts published Street View imagery at no recurring charge. You pay again only when your space changes and imagery needs updating, so ask any provider what an update costs before you commission.
Can Street View cover private roads, estates and trails, not just interiors? Yes. Roads, paths and outdoor routes that Google’s own cars never reach can be captured and published as a navigable blue line on Google Maps. Of the companies compared here, 360 View and Biztour list dedicated outdoor Street View mapping services.
Does a Street View tour help my Google ranking? A tour strengthens your Google Business Profile with engagement signals and gives Google, and increasingly AI assistants, verified visual information about your space. Treat ranking claims cautiously: a tour supports local visibility and trust, it does not guarantee positions.
What happened to Google Trusted Photographers? Google closed the certification programme on 31 December 2024. Existing tours stayed live, and publishing continues through tools such as Street View Studio. Judge providers today by recent published work, not badges.
Should I choose a local photographer or a specialist company? For one small interior, a skilled local operator can be ideal. For multi-storey buildings, multi-site portfolios, outdoor routes or anything needing Business Profile management, measurement data or ongoing support, a specialist company usually delivers more reliably. Use the 12-point checklist either way.
Disclosure, again. 360 View wrote this guide and appears in it. Every company here does real, creditable work, and for some projects one of them will be a better fit than us. The comparison table contains only facts from public sources with the date checked, and the checklist applies to our tours as much as anyone’s. Open our published work, inspect it against all 12 points, and hold us to the same standard. If you believe anything here is unfair or outdated, contact us and we will review it.
Published by 360 View. Last verified 13 July 2026. first published July 2026.
