Logicor Park Altrincham is a modern industrial development in Greater Manchester, around eight miles from Manchester city centre.
Logicor is a leading owner, manager and developer of logistics real estate across Europe. Its portfolio spans major transport hubs and population centres across 16 countries, supporting more than 2,000 customers. The UK is Logicor’s largest market, with more than 32 million sq ft of property across 176 distribution locations.
Our work at Logicor Park Altrincham forms part of an ongoing relationship with Logicor across several UK developments, where we have delivered Matterport and Google Street View projects designed around property marketing, navigation and the way different users interact with large industrial sites.
For this project, we were asked to create both Matterport virtual tours and Google Street View coverage across the site. The same property was captured for two different purposes, with each platform serving a different type of user.
The development includes two main units with approximately 40,000 sq ft of internal space in total. We also captured the surrounding roads, parking and external circulation areas, bringing the overall project coverage to almost 80,000 sq ft.
This wider capture was important because understanding an industrial property is not only about seeing the warehouse. Access, parking, internal roads and the relationship between the buildings are also part of how people experience the site.
Project at a Glance
| Project detail | Information |
|---|---|
| Client | Logicor |
| Location | Altrincham, Greater Manchester |
| Property | Multi-let industrial development |
| Internal area captured | Approximately 40,000 sq ft |
| Overall captured environment | Almost 80,000 sq ft |
| Services | Matterport virtual tours and Google Street View |
| Coverage | Warehouses, offices, staff facilities, public and private roads, parking and external circulation |
| Purpose | Property marketing, remote viewing, Google Maps discovery and helping visitors understand the site before arriving |
Two Different Virtual Tours for Two Different Needs
Matterport was used to create a premium presentation of the individual units.
Each unit was captured in detail so Logicor’s marketing team could share a direct link with a prospective occupier, agent, contractor or other stakeholder without asking them to navigate through the whole development first.
The Matterport tours covered the warehouse areas as well as the offices, kitchens, showers, changing facilities and other supporting spaces.
This allows someone considering the property to understand much more than the warehouse floor itself. They can see how the offices connect to the operational areas, what staff facilities are available and how the complete unit is organised.
The models can be embedded directly on a property website or shared independently whenever someone needs a detailed view of a specific unit.
Google Street View served a different purpose.
The Street View capture included the public road approach, private internal roads, parking areas, the exterior of both units and the internal spaces.
This makes the property easier to understand when somebody finds it through Google Maps.
A person planning a journey can see how to approach the development, where the internal roads lead and where parking is located before they arrive. Someone researching the property can also move beyond the standard map and photographs and explore much more of the site directly within Google.
The experience is available at any time, without the user first needing to know the Logicor website address or find a particular property page.
Why We Captured the Same Property Twice
At first, Matterport and Google Street View can appear to provide similar experiences. In practice, they solve different problems.
Matterport works particularly well when someone is already interested in the property and wants to explore it in detail. The 3D Dollhouse view, internal navigation and direct links to individual units make it a strong tool for property marketing and remote viewing.
Google Street View is more closely connected to discovery and location. It becomes useful when someone searches for the property, plans a visit or wants to understand the site within the wider Google Maps environment.
Using both platforms meant Logicor did not have to choose between a detailed property presentation and an accessible overview of the wider location.
The same physical site could serve different audiences in the way that made most sense to them.
Planning the Capture Around the User Experience
Large industrial sites need careful navigation, and at Altrincham the two platforms required different planning.
For the Matterport tours, each unit needed to work independently. A prospective occupier should be able to open the relevant property and begin exploring immediately rather than first finding their way across a much larger site.
For Google Street View, the journey needed to reflect how somebody would naturally arrive and move through the development. We considered the public road approach, entrance, private estate roads, parking areas, building access and the connections between the external and internal spaces as part of the capture route.
This is an important part of our approach to larger and more complex virtual tour projects. We do not simply try to maximise the number of viewpoints. We look at how someone unfamiliar with the property is likely to move through it and what information they need along the way.
At Altrincham, that meant keeping the two Matterport units focused and independent while creating a wider Street View journey across the estate. The capture density needed to keep movement natural without adding unnecessary viewpoints that would make the experience feel cluttered.
The aim is to make a large environment feel simple.
Capturing More Than the Internal Floor Area
The internal development covers approximately 40,000 sq ft, but that figure does not represent the full scale of the work.
The external capture covered an area almost as large again, including the public approach, private roads, parking spaces and circulation around the two units. This brought the overall environment captured to almost 80,000 sq ft.
For industrial and logistics properties, this external context can be particularly valuable.
A warehouse may be the main commercial space, but an occupier also needs to consider access, parking, vehicle movement and the relationship between the unit and the wider estate.
By capturing the internal and external environments together, the finished virtual experience gives a much more complete understanding of how the property works.
Repeat Work With Logicor
Logicor Park Altrincham is one of several projects we have completed for Logicor across the UK.
Our work with the company has included large industrial developments such as Logicor Park Dartford and Logicor Park Derby, using different combinations of Matterport, Google Street View and large-site mapping.
Working across several Logicor developments has given us practical experience of the challenges that repeatedly appear on logistics and industrial sites.
These projects can involve large warehouses, multiple units, staff facilities, parking, loading areas, private roads and external circulation, all of which need to be captured and presented in a way that remains easy to understand.
Repeat work also allows us to build on previous experience rather than treating every site as an entirely new problem. We can apply what we have learned about navigation, access, capture density and how different stakeholders use the finished tours while still adapting the approach to each development.
Delivering the Project in Greater Manchester
Logicor Park Altrincham provides a practical example of our Matterport and Google Street View work across Greater Manchester and the wider North West.
For property owners and asset managers working across several locations, consistency is important. The capture should maintain the same standard of quality, presentation and navigation even when individual properties differ considerably in size and layout.
We work across the UK on individual sites as well as larger multi-location projects, adapting the capture to each property while maintaining a consistent standard of delivery.
You can see more examples of our virtual tour projects across the UK.
The Result
The completed project gives Logicor two complementary ways to present and explain the development.
Matterport provides a detailed, premium view of each individual unit that can be embedded on the property website or shared directly with a prospect, agent, contractor or other stakeholder.
Google Street View provides broader context through Google Maps, helping people understand the site, access, roads, parking and individual spaces before they arrive.
Together, they support different stages of the customer journey without trying to make one platform do everything.
For us, that is one of the most useful lessons from the project.
The best virtual tour solution is not always a single technology. It is the combination that gives each user the information they need in the simplest possible way.
Planning a Virtual Tour for an Industrial or Logistics Property?
We create Matterport digital twins, Google Street View coverage and bespoke virtual tour solutions for warehouses, industrial estates, logistics parks and multi-unit commercial developments across the UK.
If you are managing a large commercial property or several locations, send us the site information and floor plans if available. We can review the project and recommend the most suitable capture approach.
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