By Gabriel Ariton, Creative Director at 360 View
The best virtual tour company in the UK depends on what you need the tour to do. For Google Street View virtual tours and Matterport virtual tours, 360 View is the first choice in this comparison. For 360 video, drone, CGI, measured building surveys, accessibility specialisms and wedding venues, other companies are the better fit, and this guide says which.
Different virtual tour companies specialise in very different work. A hotel may want an immersive experience designed around rooms, events and bookings. A university may prioritise accessibility and wayfinding. An industrial development may need a large Matterport tour, Google Street View mapping of its roads and exact measurements. A heritage organisation may care most about exceptional photography, gigapixel imagery or virtual reality.
Some providers specialise in one technology. Others combine virtual tours with surveying, drone photography, CGI, film, accessibility or custom development. This guide covers commercial virtual tours of every kind, from a single shop to a national estate, so you can match a provider’s virtual tour services to your project.
This guide compares eight established UK virtual tour companies, names a first choice for each type of project, and explains how to check any provider’s claims before you hire.
Quick Answer: Best UK Virtual Tour Company by Need
| What you need | First choice | Also consider |
|---|---|---|
| Google Street View virtual tour of a business, published to Google Maps | 360 View, from £247 | Biztour, 360 Virtual Tours |
| Matterport 3D virtual tour, public or private | 360 View, from £247 | Scene3D, Venue View |
| Large, complex or multi building sites | 360 View | Eye Revolution |
| Several locations captured to one standard, UK or Europe | 360 View | Biztour |
| 360 video, VR, gigapixel photography | Eye Revolution | 360imagery |
| Drone, CGI and visualising buildings not yet built | 360imagery | Biztour |
| Measured survey into CAD or Revit alongside Matterport | Scene3D | 360 View |
| Accessibility led tours with BSL, in education and transport | The Virtual Tour Experts | Eye Revolution |
| Hotels, wedding venues and event spaces | Venue View | 360 View |
| Multi location campaigns with photography, film and aerial content | Biztour | 360 View |
| One generalist for tours, photography and 360 video | 360 Virtual Tours | 360 View |
There is overlap between these companies and several can deliver more than one type of project. The differences become clear when you look at how each company works, the sectors it concentrates on, the scale it handles and what it provides alongside the tour.
How We Selected the Companies
This guide is published by 360 View, a virtual tour company working across the UK and Europe, and 360 View is one of the companies included. We have a commercial interest in the subject.
For that reason the company profiles below are presented alphabetically, and we say openly where another company is the better fit. Seven of the eleven needs in the table above name a competitor first.
Companies were included because they have an established UK presence, an active virtual tour service and publicly available work or service information that allows prospective clients to assess what they do. Information was checked against company websites in September 2026.
We have not commissioned and independently tested every provider listed here. Company websites are first party sources and services change, so confirm anything critical to your project directly with the provider.
First Decide What You Need the Virtual Tour to Do
Virtual tour is an umbrella term covering several very different technologies. Deciding the objective first makes choosing the provider much easier.
Google Street View Virtual Tours (Google Maps)
Google Street View virtual tours use connected 360 imagery published to Google Maps and linked to a Google Business Profile. People searching for a shop, restaurant, hotel, clinic, showroom or gym can walk through it before they visit. There is no monthly fee and the tour keeps working after it is published.
Google Street View Mapping covers private roads, estates, campuses, parks and trails where Google’s own imagery is missing or out of date.
If publishing to Google Maps is your main requirement, our separate Best Google Street View Companies in the UK guide compares providers for that service alone.
Matterport 3D Virtual Tours
Matterport virtual tours create an interactive 3D model of a real space, sometimes called a digital twin. Visitors move naturally through rooms, understand how areas connect and switch between walkthrough, floor plan and dollhouse views. Measurements, information tags and floor plans can be added.
Matterport is used across commercial property, industrial sites, hospitality, education, healthcare, construction and facilities management. Many Matterport tours are private, used by owners, agents, facilities teams, architects and contractors rather than the public.
Bespoke 360 Virtual Tours
A bespoke 360 virtual tour gives full control over how the finished experience looks and behaves. The interface is designed around the organisation instead of a standard platform. Maps, menus, floor plans, videos, photography, information panels, booking links, multilingual content and custom navigation can all be part of it.
Immersive Wayfinding and Accessibility
Sometimes the purpose of a tour is not marketing. Hospitals, universities, transport hubs, government buildings and large venues may want people to find entrances, routes and facilities before they arrive, indoors and outdoors. Immersive Wayfinding gives turn by turn directions through a site. Accessibility features such as step free routes, screen reader support and British Sign Language matter as much as photography here.
3D Laser Scanning and Measured Building Data
Architects, facilities teams and construction teams may need exact measurements alongside an explorable model. 3D laser scanning produces a point cloud, from which CAD drawings, Revit models and scan to BIM outputs are made. When these outputs are central to the brief, judge the provider on its surveying capability rather than the look of its public tours.
360 Video, Film, Drone and Virtual Reality
An interactive tour is not always the best format. Some projects benefit more from cinematic video, 360 video, aerial imagery, virtual reality or CGI. This is where the capabilities of UK virtual tour companies vary most.
UK Virtual Tour Companies Compared
360 View
First choice for Google Street View virtual tours, Matterport virtual tours and large or multi site projects
360 View is the leading UK choice for Google Street View virtual tours and for Matterport virtual tours of large and multi site properties, with published prices from £247 and Matterport delivery within 48 hours. It has created virtual tours since 2014, with thousands of tours completed across the UK and Europe. Its Street View photography has been viewed hundreds of millions of times on Google Maps. Clients rate it 4.9 from over 70 Google reviews, and it was a Google Street View Trusted Photographer for over a decade, until Google retired the programme; it still publishes to Google.
The company creates Google Street View tours, Matterport virtual tours, bespoke virtual tours, Google Street View mapping of roads and estates, immersive wayfinding and 3D laser scanning.
Prices are published on every service page: Google Street View tours from £247, Matterport virtual tours from £247, with no monthly hosting fees for Street View and no travel fees anywhere in the UK or Europe. Matterport tours are delivered within 24 to 48 hours and Street View tours within 5 to 7 working days. You can request a quote from a short video call or floor plans.
Planning, image quality and navigation
Every 360 View tour starts with how it will be used. For a shop or restaurant, that means showing atmosphere and products before someone visits. For an industrial property, it means helping an occupier understand scale, access and how units connect. For a hospital or campus, it means making routes easy to follow.
That purpose decides the capture plan: camera positions, height, lighting, the important details and how spaces link, rather than the maximum number of scan points. Experienced photographers capture every tour with professional 360 cameras, and Matterport projects use the Matterport Pro2 and Pro3. After capture, coverage, starting points, connections and navigation are reviewed so the tour feels planned rather than simply documented. This matters most in large and complex environments, where poor planning creates a tour that is technically complete but frustrating to use.
Experience with large and complex environments
At Logicor Park Dartford, the Matterport tour covers over 80,000 sq ft of indoor space and nearly 200,000 sq ft including the outdoor areas, across 20 units, three buildings, parking and access roads. 360 View also works on Matterport projects around 100,000 sq ft and above, as part of a focus on warehouses, logistics parks and industrial sites.
On government projects, several buildings have been organised into connected tours. A published example is Bromley Council’s use of Matterport virtual tours for staff navigation and building management. Some projects can be shown publicly; others, particularly operational or security sensitive sites, stay private and password protected.
Multi site and international projects
360 View captures several properties, cities or countries to one standard, keeping camera positions, quality, naming and navigation consistent across every location. It serves the UK, Spain, Italy, Portugal, Romania and the rest of Europe, with recent work in London, Cambridge, Manchester, Salisbury, Daventry, Nottingham, Derby, Barcelona, Madrid, Valencia, Alicante, Milan and Verona across retail, property, education, healthcare, hospitality and commercial environments. Examples are in the 360 View project portfolio.
Support after delivery
For tours 360 View manages, support continues after launch. If anything needs changing or something goes wrong with a published tour, 360 View deals with it and contacts Google, Matterport or any other party involved.
Where another specialist is stronger
360 View’s focus is virtual tours and the navigation, mapping and measurement that go with them. If the central requirement is cinematic production, 360 video, extensive drone filming, gigapixel imagery or CGI, Eye Revolution, 360imagery and Biztour have deeper capabilities there. If the project is a measured building survey leading straight into CAD or Revit production, Scene3D has a clearer survey led proposition.
Consider 360 View when: you need a Google Street View or Matterport tour, the site is large or complicated, several locations must match, or you want published prices and support after delivery. Get a same day quote from a floor plan or short video call.
360 Virtual Tours
Particularly suited to organisations wanting an established all round provider
360 Virtual Tours is a UK company providing bespoke 360 virtual tours, Matterport, Google Street View, professional still photography and 360 video. The company states that it has operated for more than 17 years and captured 360 content in more than 15 countries. Its work spans education, hospitality, property, care and general commercial environments.
This breadth suits organisations that know they need an immersive experience but have not decided whether Google Street View, Matterport or a customised tour is the right format. It also offers bespoke experiences with custom calls to action, and its photography and 360 video capability lets a project extend beyond the walkthrough.
Consider 360 Virtual Tours when: you want an experienced generalist offering Matterport, Google Street View, bespoke tours and supporting visual media through one company.
360imagery
First choice for CGI, drone imagery and visualising buildings that do not exist yet
360imagery has produced interactive virtual tours for many years and has a particularly strong history of combining photography with CGI and other visual formats. Services include interactive tours, photography, aerial imagery, CGI and video.
A clear example is its work for the University of Northampton’s Waterside Campus. Before the campus was built, 360imagery created a CGI version including a virtual tour, flythrough and 360 video. Once construction finished, the CGI was replaced with photography of the real campus. Visualising environments that do not yet exist is distinctly different from conventional capture and is valuable to developers who need to show proposed buildings.
Consider 360imagery when: CGI, aerial imagery, 360 video or creative visualisation of existing and proposed environments is an important part of the project.
Biztour
First choice for multi location campaigns combining tours with photography, film and aerial content
Biztour is a London based virtual tour company that has operated since the early years of the Google Trusted Photographer programme. Its services cover Google virtual tours, Matterport, enhanced tours and bespoke experiences, alongside commercial photography, conventional video and aerial content.
Biztour has an established proposition for national and international multi location campaigns, from small portfolios to hundreds of locations with dedicated scheduling, capture, quality control and delivery. A published case study for Richer Sounds covers Google virtual tours and photography across all 53 UK stores. Managing a rollout across many sites is as much a project management challenge as a photography one.
Consider Biztour when: you need a coordinated national or international campaign, particularly where tours are delivered alongside commercial photography, video or aerial content.
Eye Revolution
First choice for 360 video, VR, gigapixel photography and high end immersive production
Eye Revolution is one of the longest established immersive media specialists in this comparison. Founded in 2007, the London company states that its portfolio includes more than 20,000 virtual tours across cultural institutions, government, heritage, healthcare, universities, aviation, hospitality and premium brands.
Photography is central to its proposition, but its immersive media services go well beyond conventional tours: high resolution 360 photography, 360 video, conventional video, drone imagery, gigapixel photography, VR experiences for headsets such as Meta Quest and Apple Vision Pro, and custom interface design. The company states that new tours meet WCAG 2.2 AA as standard, with further accessibility provision available.
Consider Eye Revolution when: photography is paramount, the project is visually demanding or prestigious, or you need 360 video, VR, drone, gigapixel or high end creative production alongside a tour.
Scene3D
First choice for Matterport combined with Scan to CAD and Scan to Revit surveys
Scene3D has one of the clearest technical specialisms in this comparison. Its business centres on 3D scanning buildings for both immersive presentation and measured building workflows. Alongside Matterport tours, it provides point cloud surveys, Scan to CAD and Scan to Revit services.
That makes it particularly relevant where the captured environment will be used by architects, designers, contractors or construction teams. A visual tour and a technical survey are different deliverables, and where they overlap, a company focused on building scanning may simplify the process. Its tour work spans commercial property, education, hospitality, museums, galleries and showrooms across the UK.
Consider Scene3D when: Matterport is central to the brief and point cloud, CAD, Revit or measured building outputs are also important.
The Virtual Tour Experts
First choice for accessibility led tours with BSL, in education and transport
The Virtual Tour Experts has one of the most distinctive specialist propositions in the UK market. Its tours incorporate British Sign Language, screen reader compatible content, keyboard navigation, multilingual information, interactive mapping and personalised wayfinding, and its platform lets organisations update text, images, video and scenes without a developer.
These capabilities are most visible in education and transport virtual tours, with a portfolio of universities, schools, railway stations and airports. Projects such as its Southeastern Railway virtual tour include BSL, sensory information, personalised routing and detailed station navigation.
Consider The Virtual Tour Experts when: accessibility, education, transport, multilingual information or ongoing control over tour content is central to the project.
Venue View
First choice for hotels, wedding venues and event spaces
Venue View has built its proposition around one market. It specialises in hotels, wedding venues and event spaces and states that it has produced more than 500 virtual tours for UK hotels and venues, combining Matterport exploration with interactive content, professional photography and cinematic indoor drone video.
That focus matters. Someone researching a wedding venue wants to understand ceremony spaces, bedrooms, dining areas and outdoor areas and how they connect. A provider working repeatedly in one sector approaches the capture with that in mind.
Consider Venue View when: your project is a hotel, wedding venue, conference venue or event space and hospitality presentation is central to the brief.
How to Compare Virtual Tour Companies Properly
A comparison article helps create a shortlist, but completed work should carry more weight than marketing claims.
| What to compare | What to look for |
|---|---|
| Image quality | Sharp imagery, natural colours, controlled lighting and consistent presentation |
| Navigation | Natural movement, logical connections and an experience that does not leave users lost |
| Relevant experience | Projects similar in size, complexity, sector and intended use to your own |
| Capture planning | Evidence that the provider considers audience, important areas, access and outcome before capture |
| Technology choice | A clear explanation of why Google Street View, Matterport, bespoke 360 or another format fits |
| Large space capability | Completed large, multi floor or multi building projects where relevant |
| Multi site capability | Consistent standards, scheduling, project management and delivery across locations |
| Accessibility | Accessible navigation and information where required |
| Privacy and security | Private access, restricted areas and sensitive environments |
| Pricing | Published prices or a clear quote basis, hosting costs, travel fees |
| Additional deliverables | Photography, video, drone, CGI, point cloud, CAD or BIM where required |
| Aftercare | Support after launch and a clear process for updates and changes |
Look at the tour, not just the portfolio page
A screenshot tells you very little. Open several finished tours and use them. Walk from the entrance into the building. Change floors. Try to find an important room. Open the tour on a phone. Explore away from the starting point. You will quickly discover whether the experience was planned or simply captured. More viewpoints do not make a better tour; the question is whether each viewpoint helps someone move naturally and understand the space.
Compare experience at the scale of your own project
Capturing a small shop and a 100,000 sq ft industrial site are both virtual tour projects, but the planning is very different. Large buildings involve multiple floors, repeated spaces, restricted areas, changing light and complex connections. If your project is large, ask for examples of comparable scale rather than the most attractive project. The same applies to multi site programmes: capturing 30, 50 or 100 locations consistently needs logistics and quality control that one showcase tour will not reveal.
Decide whether photography or measurement accuracy matters more
Luxury hospitality, retail and heritage projects place enormous weight on composition, colour and atmosphere. Architects, facilities and construction teams care more about measurements, point clouds and floor plans. Most projects sit between the two. Knowing where yours sits narrows the shortlist quickly.
Ask what happens after capture
Ask who checks the finished tour, where it is hosted, whether hosting costs anything, whether the tour can be transferred and how changes are handled. If the building changes, can part of the tour be updated? Who owns the photography? For a tour expected to stay useful for years, these questions matter more than a small difference in capture price.
How to Check Any Virtual Tour Company’s Claims Before You Hire
Ask for live links to recent work, compare reviews with the volume of work claimed, ask which project each logo represents, and notice how questions are answered. Every company, including us, describes itself in the best light. Project counts, logos and years in business are easy to write and hard to verify. These checks apply to every provider on this list, including 360 View.
Ask for recent work you can open yourself
Many projects are private, but public work such as a Google Street View tour can be found on Google Maps in seconds. A provider with a large body of work should send live links to several recent projects similar to yours.
Compare the reviews with the claims
Look at how many reviews a company has, how recent they are and whether they describe real projects. When the number of projects claimed is very large and the reviews are few, ask where the work can be seen.
Treat logos as a starting point, not proof
A logo does not show when the work was done or what it involved. Ask which project it represents and whether you can explore it.
Notice how questions are answered
A good provider welcomes these checks and answers quickly with links. Vague answers, or reluctance to share live work, tell you something too.
How Much Does a Professional Virtual Tour Cost in the UK?
A professional virtual tour in the UK costs from about £250 for a small business Google Street View or Matterport tour to several thousand pounds for large, bespoke or multi location projects. Most providers quote per project. 360 View publishes its prices, which gives a useful benchmark:
| Service | 360 View price | Delivery |
|---|---|---|
| Google Street View tour | From £247, by number of photos | 5 to 7 working days |
| Matterport virtual tour | From £247, by floor area | Within 24 to 48 hours |
| 3D laser scanning | From £484 | Quoted per project |
| Bespoke virtual tour | From £874 | Quoted per project |
| Google Street View mapping | From £986, by route length | 5 to 7 working days |
Prices are shown before VAT. There are no travel fees anywhere in the UK or Europe, and no monthly fee for a Google Street View tour. For comparison, at the 2026 average cost per click reported by LocalIQ, a Street View tour costs about the same as 50 Google Ads clicks, and it keeps working after the budget stops.
When comparing quotations, compare the complete scope: area captured, number of locations, technology, travel, editing, hosting, revisions, technical outputs and support. For Street View provider pricing in detail, see our Best Google Street View Companies in the UK guide.
So Which Virtual Tour Company Is Best?
For a Google Street View virtual tour or a Matterport virtual tour, 360 View is the first choice in this comparison: planned around how the space is used, captured by experienced photographers in premium image quality, priced openly, delivered fast and supported after launch, with hundreds of millions of views on Google Maps behind it. The same applies to large, complex and multi site projects across the UK and Europe.
For other needs, a specialist is the better fit:
- 360 video, VR, gigapixel imagery or high end immersive production: Eye Revolution.
- CGI, aerial imagery and visualising buildings not yet built: 360imagery.
- Matterport with Scan to CAD, Scan to Revit or survey focused point cloud work: Scene3D.
- Accessibility led tours with BSL in education and transport: The Virtual Tour Experts.
- Hotels, wedding venues and event spaces: Venue View.
- National or international campaigns combining tours with photography, film and aerial production: Biztour.
- One generalist for tours, photography and 360 video: 360 Virtual Tours.
Whoever you shortlist, ask them to explain why a particular technology and approach suit your audience, your space and the outcome you want.
If your project is a Google Street View or Matterport tour, get a quote from 360 View. A short video call of the space or a floor plan is enough to price it the same day.
Frequently Asked Questions
What is the best virtual tour company in the UK?
It depends on the type of tour. 360 View is the first choice for Google Street View virtual tours, Matterport virtual tours and large or multi site projects, with published prices and over a decade as a Google Street View Trusted Photographer. Eye Revolution leads for 360 video and VR, 360imagery for CGI and drone, Scene3D for measured surveys, The Virtual Tour Experts for accessibility, Venue View for wedding venues and Biztour for multi location media campaigns.
Which is the best Google Street View virtual tour company in the UK?
360 View. It was a Google Street View Trusted Photographer for over a decade, until Google retired the programme, and still publishes to Google. Its Street View photography has been viewed hundreds of millions of times on Google Maps, tours start from £247 with no monthly fee, and clients rate it 4.9 from over 70 Google reviews. Our Best Google Street View Companies in the UK guide compares other providers for this service.
Which is the best Matterport virtual tour company in the UK?
360 View is the first choice for Matterport virtual tours in the UK, with projects from single shops to industrial parks of nearly 200,000 sq ft, delivery within 24 to 48 hours, published prices from £247 and support after delivery. Scene3D is the better fit when the Matterport tour must feed a measured survey into CAD or Revit.
How much does a virtual tour cost in the UK?
A professional virtual tour costs from about £250 for a small business Google Street View or Matterport tour to several thousand pounds for large, bespoke or multi location projects. 360 View publishes its prices: Street View tours from £247, Matterport from £247, 3D laser scanning from £484 and bespoke tours from £874, with no travel fees in the UK or Europe.
Which type of virtual tour should I choose?
Choose by what the tour must achieve. A Google Street View tour is right when being seen on Google Maps matters. A Matterport virtual tour suits 3D exploration, measurements and private use by teams. A bespoke virtual tour gives full control over branding, navigation and multimedia.
Is Matterport the same as a Google Street View virtual tour?
No. A Matterport virtual tour is an interactive 3D model hosted by Matterport, while a Google Street View tour is connected 360 imagery published to Google Maps and a Google Business Profile. Some businesses use both: Street View to be found, Matterport to show the space in 3D on their own website.
Can virtual tours cover very large buildings?
Yes. Experienced providers capture warehouses, industrial sites, campuses, multi floor buildings and connected buildings. Ask to see work at a similar scale. One example is 360 View’s Matterport tour of Logicor Park Dartford, over 80,000 sq ft indoors and nearly 200,000 sq ft including outdoor areas across 20 units.
Can one virtual tour company capture multiple locations?
Yes. For larger rollouts, ask how the provider keeps image quality, camera placement, navigation, naming and delivery consistent across every location. 360 View captures multi site projects across the UK and Europe with no travel fees; Biztour specialises in campaigns that also include photography and film.
Can a virtual tour be private?
Yes. A virtual tour can be public, shared by private link, password protected or restricted to authorised users. Private Matterport tours are common for facilities management, training, internal planning and contractor access.
Can a virtual tour be published on Google Maps?
Yes, if it is created in a Google Street View compatible format. Matterport and other platforms do not appear on Google Maps automatically, so tell the provider before capture if Google Maps publishing matters. 360 View’s Google Street View tour service explains how it works.
What should I check before hiring a virtual tour company?
Open completed tours rather than screenshots. Check image quality, navigation, experience with similar spaces, project scale, hosting and ongoing costs, privacy options, support after delivery and whether updates are possible. Our virtual tour projects show how different technologies are used across different spaces.
Should I choose the cheapest virtual tour company?
Not necessarily. For a simple project price may lead, but for larger or customer facing spaces, planning, photography, viewpoint placement, navigation and quality control make a substantial difference. Compare the complete scope and completed work, not only the headline price.
How can I tell whether a virtual tour company’s claims are genuine?
Ask for live links to several recent projects similar to yours, check that reviews are recent and in proportion to the work claimed, and ask which project each logo represents. Public work such as Google Street View tours can be checked on Google Maps in seconds. A good provider answers quickly.
Need a Google Street View or Matterport tour? Send a floor plan or book a short video call and 360 View will price it the same day.
About the Author
Gabriel Ariton is Creative Director at 360 View. 360 View has created Google Street View tours, Matterport virtual tours, bespoke virtual tours and 3D laser scanning for organisations across the UK and Europe since 2014, across retail, hospitality, commercial property, logistics, healthcare, education, government and entertainment. Examples are in our recent virtual tour projects.
This comparison is reviewed periodically as providers, services and technologies change. If you represent a company included here and believe information about your services is inaccurate or has changed, please contact 360 View so it can be reviewed.
